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Project NATURE
Organic foods and dietary supplements

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Business: eCom
Niche: Health
HQ: Germany
Reason for sale: Personal reorientation
Legal structure: GmbH
Sales: EUR 6,394k
Adj. EBITDA margin:
17.8%
Channel: Multiple
Founded: 2018
Number of employees: 16

Business Description

Project NATURE was founded in 2018 after the owner had already started his business activities as a sole proprietor in May 2017. The company is now up for sale as a Share Deal (potentially Asset Deal).

Conscious nutrition, considering sustainability aspects, has always been of great importance in the founder’s family. Whenever possible, various regional organic foods were used, and minor physical complaints were treated with proven home remedies. Additionally, there was a desire to offer something good and sustainable that provides recurring value to people and is forward-looking.

The company specializes in the distribution of high-quality organic food and dietary supplements under two brands. The product range includes vitality oils, powders, teas, and capsules.

The products stand out for their fair price-performance ratio, which is achieved through short supply and production chains as well as tailored product sizes.

Since its founding, the company has experienced continuous growth. Key milestones in its development include the launch of the first in-house product in June 2017, the launch of the online shop in June 2018, the establishment of in-house production in 2019, and the move to a new modern company building in September 2022.

Sales are mainly conducted through Amazon, the company’s own online store, eBay, and Shop-Apotheke.de. Additionally, B2B sales contribute to overall revenue.

Key Financials

EURk 2022 2023 TTM
Sales
3,730k
5,039k
6,394k
Adj. EBITDA
196k
692k
1,135k
in %
196%
13.7%
17.8%

The Company primarily sells its products in Germany (99%), but already has customers in Austria, Switzerland, the Netherlands, Belgium, Luxembourg, France, Spain, and Italy, with no specific focus on expansion yet, which offers further growth potential.

The owner has decided to sell the company to focus on his family and personal projects. He is seeking a strategic buyer who can lead the company through its next major phase of development. The ideal buyer should have expertise in e-commerce marketing and quality assurance and focus on building sustainable business structures.

Are you interested in this project? If so, please do not hesitate to contact us using the form below.

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