Project SunShade
Company in the field of umbrellas & accessories

SNAPSHOT

Business: eCom
Niche: Lifestyle
HQ: Germany
Reason for sale: Retirement
Legal structure: GmbH (Ltd.)
Sales: EUR 1,389k
Adj. EBITDA margin:
15.0%
Channel: Amazon
Founded: 2001
Number of employees: 4

Business Description

For sale is a GmbH founded at the end of 2001, specializing in products in the field of umbrellas & accessories as a Share Deal (an Asset Deal is also possible).

The company distributes a total of 477 products. Amazon is the main distribution channel with 83% of sales, followed by wholesale with an 11% share, the own online shop with 4%, and Otto with 2%.

Sales are made in Germany, Italy, France, Spain, the Netherlands, Belgium, Poland, and Sweden. Expansion into the USA is already in planning.

The combination of high-quality products, a clearly defined strategy, and appealing marketing & branding has enabled the company to establish itself as a top player in the respective segments across Europe.

The company has been working closely with its suppliers for many years, allowing products to be tailored to the company's needs.

The company can be run very efficiently with three full-time employees handling all day-to-day operations. In addition, two freelancers are involved in online marketing activities.

The office building includes three offices, a meeting room, a server room, and a tea kitchen. In addition, there are 461 m² of storage and picking space. The building is owned by the managing directors, and rental may be possible.

In principle, after training, the company can be run remotely. One advantage of keeping day-to-day operations on site would be the possible retention of the partially long-standing and experienced employees.

Almost all products have unique selling points; for accessories, it's the motifs, while for umbrellas, it could be special shapes, designs, or materials.

All products are timeless and can be immediately offered unchanged on additional marketplaces (e.g., USA, Australia, Japan, Turkey).

Key Financials

EURk 2020 2021 2022 TTM
Sales
1,000k
1,316k
1,262k
1,389k
Adj. EBITDA
210k
304k
191k
207k
in %
21.0%
304%
15.1%
15.0%

The owner is now seeking a buyer who, in addition to an understanding of design, fashion, and art, also brings the entrepreneurial drive and resources to take the company to the next level.

Are you interested in this project? If so, please do not hesitate to contact us using the form below.

CONTACT US

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