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Projekt Accessory
Established market leader in the functional accessories segment

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Business: eCom
Niche: Accessory
HQ: Germany
Reason for sale: New personal focus
Legal structure: GmbH
Sales: EUR 2,854k
Adj. EBITDA margin:
12.1%
Channel: Amazon
Founded: 2016
Number of employees: 1 employee, ~10 Freelancer

Business Description

Years of Amazon expertise: Active in Amazon FBA for almost a decade, with over €30 million in cumulative sales and high visibility in several European markets.

Focus on functional accessories: Over 240 active products, supplemented by a broad portfolio of variants - with a focus on technology, lifestyle and household.

Scalable infrastructure: well-established remote team, clear SOPs, own logistics structure - ideal for buyers with multichannel or scaling ambitions.

High quality standards & customer loyalty: More than 50,000 reviews on active listings, an average of 4.07 stars and a repurchase rate of 5.72%.

Profitable setup with substance: high contribution margins, documented potential in inventory, robust processes - ready for growth, diversification or integration.

Flexible transaction structure: sale as part of an asset deal (alternatively share deal possible), smoothly transferable

Key Financials

EURk 2022 2023 TTM
Sales
3,133k
2,997k
2,854k
Adj. EBITDA
513k
379k
346k
in %
513%
12.7%
12.1%

The company was founded in May 2016 by converting a sole proprietorship, and operations began at the start of the same year. The company was established without outside capital - driven by pragmatism, a willingness to learn and the consistent development of lean processes and reliable partnerships.

Today, it is a retail company specializing in Amazon with a focus on functional accessories and consumer goods in the lower to medium price segment. All operational processes - from sourcing and design to content and logistics - are managed by an experienced team of freelancers. The processes are fully documented and enable a fast handover and flexible scaling.

Sales are conducted almost exclusively via Amazon - particularly on the marketplaces in Germany, Italy, France and Spain - supplemented by small shares on eBay, Otto and Kaufland.

The sale is part of the owner's private and professional reorientation. The company is ready for the next stage of development - be it through internationalization, D2C expansion or product range extension. The founder personally accompanies the transition and ensures a structured handover of all key assets and contacts.

Are you interested in this project? If so, please do not hesitate to contact us using the form below.

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