Water-Sports eCommerce company with established retail sales

100% of the shares in a water sports company that has been established over the course of 20 years are up for sale. 

The company sells ~100 products under three brands. The growth in sales between 2019 and 2020 was approx. 21%.

Due to the very early market launch, the company can be described as a first mover in a steadily growing market. 

The company enjoys long-term customer relationships both via online marketplaces (use of all common eCommerce platforms) and in retail (ratio: approx. 40% / 60%)..



€ 2,659k


€ 446k

Sales Channels:

Wholesale & eCommerce




South Germany

Reason for sale:


* October 2020 – September 2021

The retail turnover is characterized by a solid customer base (no additional sales force needed), with good and stable turnover at the same time (for 2022: already approx. 1.5 million €)

On the customer side, the company stands for quality awareness with a very good price-performance ratio and can also keep up with products in the high-price segment. 

Supplier relationships have been strengthened over the years, so that they are involved in the fine-tuning of product development.

The company owns a warehouse of around 2,000 square meters, which can be taken over if necessary. The company employs two full-time employees and one part-time employee.

The product and model development for the 2022 season has been completed, so the new owner will be able to hit the ground running.

Key Figures



SDE margin


€ 2,161k

€ 315k



€ 2,611k

€ 552k



€ 2,659k

€ 446k



In the online segment, the products are only being sold in Germany. In addition, there has been zero ad spend on any of the online channels. Significant growth opportunities for the buyer include the expansion of the eCommerce segment and internationalization, especially in areas with warm winter months, in order to expand the approximately six-month seasonal business and product expansion in the winter sports area. The retail turnover is characterized by a solid customer base, which is served without additional employees and at the same time guarantees solid and stable turnover.

Interested in this Business?

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