Successful company in the Home Textiles/Home & Living sector

  • For sale is a sole proprietorship founded in 2010 that specializes in home textiles/home & living products.
  • The company sells a total of 175 parent products with about 750 variations.
  • Amazon is the main sales channel with 90%, followed by eBay with 6% share of sales and Kaufland with 3% share.
  • The broad presence in the online market and the good image of the company makes it possible to record strong organic sales growth every year, even without advertising.
  • A total of >90,000 ratings (of which 4% positive) in the eBay store and, >1,670 ratings (of which 95% positive) in the Amazon store, reflect the high level of customer satisfaction.

DF90:

Revenue*:

5,933,189 €

Adj EBITDA*:

1,000,898 €

Sales Channels:

Amazon, eBay, Kaufland

Established:

2010

* Time period: March 2021 – February 2022

  • Close cooperation is maintained with suppliers, so that products can be designed and manufactured tailored to the needs of the company.
  • The company is characterized by a very lean organization. In the daily business one direct employee is employed, the owner takes care of the logistics.
  • The products are stored in three warehouses (approx. 3,000 m²) and on additional pallet spaces at the suppliers.
  • The business can generally be run independently of location, as many tasks (including warehousing, etc.) can be outsourced.

Key Figures

Revenue

Adj EBITDA

Adj EBITDA Margin

2020

3,730,174 €

775,865 €

20.8%

2021

5,866,358 €

1,117,201 €

19.0 %

LTM (Mar'21 - Feb'22)

5,933,189 €

1,000,898 €

16.9 %

  • There is great potential, for example, in developing additional Amazon marketplaces. This can be done with manageable effort and thus guarantee further sales growth in addition to international presence.
  • In addition, the company currently has very low marketing expenses. An expansion of the marketing activities, especially in combination with the above-mentioned internationalization, offers great potential.
  • The owner is now looking for a buyer who has the necessary expertise and resources to keep the company on its successful course.

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