Successful brand in the Health sector

  • For sale is an attractive brand with a margin of almost 30% from the health sector. Products from the areas of acupuncture, acupressure, massage and hygiene are sold.
  • The company sells a total of 235 articles. Its own online store is the main sales channel with 64%, followed by Amazon with 34% share of sales and eBay with 2%.
  • The target group includes users in the professional sector such as doctors, massage practices, physiotherapists or wellness resorts, as well as interested laypeople and generally healthand hygieneconscious people.
  • Efficient fixed cost management and advantageous purchasing conditions for high-quality products have enabled the company to establish itself as a wellknown brand throughout the EU.

DF92:

Revenue LTM*:

668,512 €

Adj EBITDA LTM*:

179,074 €

Sales Channels:

Online-Shop, Amazon, eBay

Established:

2011

* SDE = Seller’s Discretionary Earnings.

* LTM (last twelve months): May 21 – April 22

  • Excellent and long-standing supplier relationships. Even in emergency situations, the suppliers act quickly and amicably.
  • The company has been optimized to operate as a sole proprietorship and is characterized by an extremely lean organization. Most of the daily business is automated.
  • The owner’s operational workload averages two hours/day.
  • Customer service is provided by a telephone service provider, and the merchandise management system is maintained by an IT service provider.
  • Storage as well as shipping of goods (incl. receiving, interim inventories, etc.) are handled by a 3PL provider. The owner works in his own office, so the company can be run completely independent of location.
  • Through direct customer interaction at trade fairs and the like, the product catalog is compatible and tailored to the target group.
  • There is a strong customer loyalty and high trust in the brand thanks to >10 years of market presence. This is also reflected, for example, by the rate of returning buyers in the online store of >50%.

Key Figures

Revenue

Adj EBITDA

Adj EBITDA Margin

2020

717,800 €

167,800 €

23.4%

2021

691,500 €

209,600 €

30.3%

LTM (07/21 - 06/22)

668,512 €

179,074 €

26.8%

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