Successful online store in the field of pet accessories

  • For sale is an online store founded in 2019 for products from the pet accessories sector (focus: products for dogs) as an asset deal.
  • A total of 46 items are sold, including products such as training collars, car seats for dogs, dog beds or dog leashes.
  • The company’s own online store is the main sales channel with 99%. Amazon and eBay account for a small share of 1%. The rate of returning buyers is about 10%.
  • The target group is dog owners who value highquality and lovingly designed products for their four-legged friends.

KEY FACTS - DF94

Revenue*:

€660,626

Adj. EBITDA (SDE)*:

€113,887

Sales Channels:

Online-Shop, Amazon, eBay

Established:

2019

* May 21 – April 22

* Seller’s discretionary earnings

  • The goods are shipped by air freight and train to the company’s own warehouse, and from there to the end customers. Due to limited storage space, large goods are currently shipped directly via drop shipping.
  • The company is characterized by a very lean organization. Besides the managing director, two employees take care of customer service, accounting, marketing, and sales activities.
  • The company currently operates from both the home office and a rented office. A new owner can run the business independent of location.
  • Now a buyer is being sought who, in addition to experience in online marketing, e-commerce and a basic understanding of the dog accessories market, brings the entrepreneurial drive to elevate the company to the next level.

 

Potential arises primarily from an expansion of marketing activities such as cooperation with influencers or an expansion of the product portfolio (new products, improving existing products, new variants). Further potential is seen in the development of further marketplaces, as currently only the DACH region is covered.

Key Figures

Revenue

Adj. EBITDA (SDE)

Adj. EBITDA (SDE) Margin

2020

€660,825

€194,730

29.5%

2021

€513,756

€68,269

13.3%

LTM

€660,626

€113,889

17.2%

Interested in this Business?

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