• The goods are shipped by air freight and train to the company’s own warehouse, and from there to the end customers. Due to limited storage space, large goods are currently shipped directly via drop shipping.
• The company is characterized by a very lean organization. Besides the managing director, two employees take care of customer service, accounting, marketing, and sales activities.
• The company currently operates from both the home office and a rented office. A new owner can run the business independent of location.
• Now a buyer is being sought who, in addition to experience in online marketing, e-commerce and a basic understanding of the dog accessories market, brings the entrepreneurial drive to elevate the company to the next level.

Potential arises primarily from an expansion of marketing activities such as cooperation with influencers or an expansion of the product portfolio (new products, improving existing products, new variants). Further potential is seen in the development of further marketplaces, as currently only the DACH region is covered.