ORGANIC PERSONAL CARE BRAND

E-Commerce Brand Selling a Complete Line of Organic Skin & Hair Care Products

Since 2004, the company has been a leader in the organic & natural personal care space. They sell a complete line of organic skin and hair care items including shampoo, conditioner, body wash, detangler, moisturizer, diaper ointment, dusting powder, deodorizer, chest rub, and sanitizer. The brand’s products are dermatological tested and approved, and they are EU Certified, FDA Certified organic, and NSF Certified.

PRICE DFUS1:

$1,150,000

+ Inventory

Revenue LTM*:

$ 703,800

Gross Profit LTM*:

$ 484,499

Adj EBITDA LTM*:

$ 245,976

Sales Channels:

Amazon, Wal-Mart, Wholesale

Established:

2004

* LTM (last twelve months)

Key Figures

Revenue

Gross Profit

Gross Profit Margin

2018

$ 937,714

42.74 %

0,90 %

2019

$ 537,293

$ 271,692

50.57 %

2020

$ 786,726

$ 475,321

60.42 %

INVESTMENT HIGHLIGHTS

  • In addition to Amazon, the products are also sold in Walmart, Wholefoods, CVS, Kroger, and iHerb. 80% of revenue is generated from Amazon and iHerb.

  • Gross profit has grown 75% from 2019 to 2020 and continues to rise in 2021. Through April 2021, gross profit has grown 7% and adjusted EBITDA has grown 62% when compared to the same period in 2020.

  • Most products have outstanding and trustworthy 4.5+ ratings, and the brand is approaching 3,000 reviews globally.

  • The products have also won awards for kids health from iParenting and Remedies Magazine.

  • The business is perfectly suited for transfer. There are well-documented SOPs and a trained team handling the daily operations.

  • Strong relationships with suppliers in the US and China have been established (17+ years), and there is a product roadmap for future development.

  • There are several effective growth strategies available to the new owner including adding new SKUs, expanding into EU markets, adding new retail partners, and implementing D2C/email marketing.

Interested in this Business?

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