Unique Household FBA Brand

E-Commerce Brand Selling Bags & Backpacks for Oxygen Concentrators/Tanks

Founded in 2008, this established Amazon business experienced significant year-over-year growth and has generated over $1M in sales in the trailing twelve months. The business has established its position as the leading brand in the market for portable oxygen bags & backpacks for oxygen concentrators/oxygen tanks. Using its first mover advantage, the business has developed a loyal customer base and fruitful relationships with vendors and suppliers.

DFUS3

Revenue LTM*:

$ 1,060,252

Gross Profit LTM*:

$ 810,341

Adj EBITDA LTM*:

$ 438,795

Sales Channels:

Amazon, Shopify, Etsy

Established:

2008

* LTM (last twelve months)

Key Figures

Revenue

Gross Profit

Gross Profit Margin

2019

$ 672,414

$ 420,256

62.50 %

2020

$ 658,198

$ 509,188

77.36 %

2021

$ 1,060,252

$ 810,341

76.43 %

INVESTMENT HIGHLIGHTS

  • As a result of its quality products and excellent customer service, the business is experiencing explosive growth with an 61% increase in revenue (vs 2020). Discretionary earnings have also increased 45% for the same time frame.

  • With a current mix of 59% Amazon, 24% Shopify, 12% Etsy, and 5% Misc, the sales channels are well diversified.

  • The business is built to be transferred. There are well-documented SOPs and a trained team in place.

  • Strong relationships with suppliers in China have been established, and there are several new product variations ready to market. Inventory is well stocked, so a new owner will be able to hit the ground running.

  • The business is perfectly suited for transfer. There are well-documented SOPs and a trained team handling the daily operations.

  • The brand name is trademarked and has Amazon Brand Registry. Patents in place for the most popular bags/backpacks, so the business is well-protected.

  • There are also several immediately actionable growth strategies available to the new owner including leveraging the brand equity/reviews to expand to EU, UK, and Canadian Amazon markets, expanding the product line to new O2 tanks, and implementing email & social media marketing.

Interested in this Business?

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