E-Commerce Brand Selling Bags & Backpacks for Oxygen Concentrators/Tanks
Founded in 2008, this established Amazon business experienced significant year-over-year growth and has generated over $1M in sales in the trailing twelve months. The business has established its position as the leading brand in the market for portable oxygen bags & backpacks for oxygen concentrators/oxygen tanks. Using its first mover advantage, the business has developed a loyal customer base and fruitful relationships with vendors and suppliers.
As a result of its quality products and excellent customer service, the business is experiencing explosive growth with an 61% increase in revenue (vs 2020). Discretionary earnings have also increased 45% for the same time frame.
With a current mix of 59% Amazon, 24% Shopify, 12% Etsy, and 5% Misc, the sales channels are well diversified.
The business is built to be transferred. There are well-documented SOPs and a trained team in place.
Strong relationships with suppliers in China have been established, and there are several new product variations ready to market. Inventory is well stocked, so a new owner will be able to hit the ground running.
The business is perfectly suited for transfer. There are well-documented SOPs and a trained team handling the daily operations.
The brand name is trademarked and has Amazon Brand Registry. Patents in place for the most popular bags/backpacks, so the business is well-protected.
There are also several immediately actionable growth strategies available to the new owner including leveraging the brand equity/reviews to expand to EU, UK, and Canadian Amazon markets, expanding the product line to new O2 tanks, and implementing email & social media marketing.
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