Innovative Pet Brand

E-Commerce Brand Selling a proprietary range of cat collar covers that promote bird conservation.

Launched in 2009, this innovative, single-product pet brand has steadily grown in popularity and has generated over $1.3M in sales since 2015. The brand is endorsed by the American Bird Conservancy and it has been featured in The New York Times, BBC-TV, The Atlantic, and Smithsonian.

This business is PRE-APPROVED for an SBA Loan

PRICE DFUS05:

$455,000

+ Inventory

Revenue LTM*:

$ 283,623

Gross Profit LTM*:

$ 221,557

Sales Channels:

Amazon, Shopify, Wholesale

Established:

2009

* LTM (last twelve months)

Key Figures

Revenue

Gross Profit

Gross Profit Margin

2020

$ 299,005

$ 219,226

73.32 %

2021

$ 299,574

$ 224,495

74.94 %

LTM

$ 283,623

$ 221,557

78.12 %

INVESTMENT HIGHLIGHTS

  • Launched in 2009, this innovative, single-product pet brand has steadily grown in popularity and has generated over $1.3M in sales since 2015. With its diversified revenue base, sales grew 53% from 2019 to 2021, and the business has had double digit revenue growth every year since 2015.

  • Using proprietary designs, the business offers a range of cat collar covers that promote bird conservation. The brand is endorsed by the American Bird Conservancy and it has been featured in The New York Times, BBC-TV, The Atlantic, and Smithsonian. The effectiveness of the company’s products have also been proven scientifically via independent studies by universities in the US, UK, and Australia.

  • Starting with Shopify, the owner has steadily grown the business before expanding sales channels to Amazon US, Amazon CA, and wholesale. With a current mix of 51% Shopify, 40% Amazon, and 9% wholesale sales, the sales channels are well diversified. The brand’s product line could also be expanded with several desirable new products.

  • The business is well-positioned for a new owner. There is an established brand with strong SEO and organic publicity. The brand is trademarked in 32 countries and registered on Amazon. Additionally, the sale includes two U.S. Patents, design registrations in Canada, EU, and UK, and proprietary design/trade secrets. The business’s simple supply chain and low SKU count make the transition easy for any acquirer.

  • Low-hanging fruit include optimizing the Amazon listings, changing fulfillment to FBA, satisfying international demand by offering the product on other Amazon marketplaces, implementing Amazon marketing campaigns, and expanding to additional sales channels.

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