Natural Personal Care Brand

Since 2017, this brand has been an innovator in the natural personal care space. They sell a complete line of goat milk skin and hair care items including shampoo, conditioner, body wash, hand wash, moisturizer, soap, and sanitizer. Goat milk is renowned for its benefits, and it is particularly effective for people with skin conditions.

DFUS09

Revenue LTM*:

£ 336,954

Gross Profit LTM*:

£ 253,824

Sales Channels:

Amazon, Shopify, eBay

Established:

2017

* LTM (last twelve months)

Key Figures

Revenue

Gross Profit

Gross Profit Margin

2020

£ 342,224

£ 246,484

72.02 %

2021

£ 474,777

£ 333,342

70.21 %

LTM

£ 336,954

£ 253,824

75.33 %

INVESTMENT HIGHLIGHTS

  • The business has quickly established itself as a leading brand for goat milk products, and all its products are dermatological tested and approved. The products are also EU certified, and Leaping Bunny approved.

  • Starting with Shopify, the owner grew the business before diversifying sales channels with the addition of Amazon and then later eBay. With a current mix of 60% Shopify, 30% Amazon, and 10% eBay, the sales channels are well diversified.

  • This business is poised for growth with nearly £337k in revenue in the trailing 12 months, margins of 54%, and a high average order value (AOV) of £18.

  • The brand also has substantial brand loyalty and nearly over 55% of its sales are from repeat customers.

  • The business is protected on Amazon and well suited for transfer. The brand is trademarked in the UK and has Amazon Brand Registry, and there is a strong relationship with the supplier in place. The business’s simple supply chain and low SKU count make the transition easy for any acquirer.

  • There are several effective growth strategies available to the new owner. Low hanging fruit includes optimizing the Amazon listings and expanding to other Amazon Marketplaces (the products are already EU certified).

  • The products have also gained traction in the US and UAE, so increased focus on these markets could generate significant revenue. Variations on current SKUs can easily be added, and the product line could be expanded to offer additional products for people with sensitive skin.

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