Asking price: 190,000 EUR
Inventory not included
Gross income: 697,984.71 EUR
Adjusted net income (SDE): 99,823.14 EUR
Operating since: 2015
For sale is an established company with a registered trademark. It has been successfully selling training material and accessories for professional MMA-fighters for about three years. 634,000 EUR in gross revenue and an SDE of about 106,000 EUR were realized in the past twelve months.
The seller has outsourced almost the entire management and only deals with transfers, product ideas and cash flow management. He needs about one hour per week for his tasks, phone calls and priorities. Documented standard operating procedures (SOPs) are in place for every regular task, which helps to make a possible transfer to new employees as easy as possible. Goods are already being sold in the PAN-EU marketplaces Germany, France, Italy and Spain, as well as over the companies online shop.
The strong product branding, tailored specifically towards a young target audience in the growing MMA market, is reflected in the top-5 positioning of all products in their respective subcategories. With the proper marketing measures, great growth potential can still be unlocked and realized. With its expressive product photos and descriptions, the highly professional and intuitive website with an online shop is well positioned.
While circa 87% of sales currently come from Germany, the seller uses Amazon’s PAN-EU program to also sell in European markets France, Italy and Spain. An expansion to the USA and Australia is being planned and prepared.
The company uses automated Amazon pay-per-click campaigns. The headline search ads (HSA) and sponsored product ads (SPA) average 30% ACOS over the last few years for a circa 30% revenue share of the total turnover on Amazon. To generate first sales and reviews, new products are also announced via the in-house email newsletter with currently 1,900 subscribers.
Suppliers and logistics
Business relationships have existed with two suppliers from China and Pakistan for the past three years, as well as with another Pakistani supplier for one year. Due to newly negotiated framework contracts with both Pakistani suppliers, the delivery speed decreases from 6-8 weeks to 4-6 weeks, and the purchase price drops by 10-20% for almost all products.
|September 2017||39,712.30 €||1,844||31,065.96 €||21.77%||8,646.34 €|
|October 2017||43,383.77 €||1,947||34,226.45 €||21.11%||9,157.32 €|
|November 2017||46,076.13 €||2,056||37,158.73 €||19.35%||8,917.40 €|
|December 2017||61,210.88 €||2,716||46,164.22 €||24.58%||15,046.66 €|
|January 2018||55,474.57 €||2,623||45,247.17 €||18.44%||10,227.40 €|
|February 2018||59,696.28 €||2,694||51,630.83 €||13.51%||8,065.45 €|
|March 2018||67,197.83 €||3,133||58,184.31 €||13.41%||9,013.52 €|
|April 2018||58,888.58 €||2,442||54,209.70 €||7.95%||4,678.88 €|
|Mai 2018||43,820.19 €||1,729||38,684.20 €||11.72%||5,135.99 €|
|June 2018||61,434.76 €||2,835||52,899.33 €||13.89%||8,535.43 €|
|July 2018||57,444.51 €||2,815||48,474.89 €||15.61%||8,969.62 €|
|August 2018||54,647.52 €||2,487||47,946.21 €||12.26%||6,701.31 €|
|September 2018||67,209.29 €||2,869||59,472.97 €||11.51%||7,736.32 €|
|October 2018||64,884.17 €||2,609||58,089.01 €||10.47%||6,795.16 €|
Included in the purchase
- Registered EU word- and design mark
- Domain with integrated Webshop (Shopify)
- Good, long standing supplier relationships to three permanent suppliers
- Framework contracts for further savings in purchasing
- SOPs containing the entire Amazon marketing know-how
- Email list with circa 1,900 subscribers
- Facebook account with circa 1,000 organic followers
- Instagram account with circa 850 organic followers
- PAN-EU Expansion in die UK, sowie Weiterentwicklung des internationalen PAN-EU Vertriebs
- USA Expansion, aufgrund großer Nachfrage der Produkte auf dem amerikanischen Markt
- Ausbau des Marketings, beispielsweise durch Facebook Ads, Influencer Marketing, sowie professionelles Social Media Marketing
- Erweiterung der Nutzung der Email-Liste über die Ankündigung neuer Produkte hinaus.
Reason for the sale
The seller is running two other companies as well, which need his full attention. He would like to sell the MMA-company to see it thriving at its full potential.
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