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Project DogHaven
Successful brand in the dog accessories segment

SNAPSHOT

Business: eCom
Niche: Pets
HQ: Germany, Europe
Reason for sale: New personal focus
Sales: EUR 3,325k
Adj. EBITDA margin:
9.5%
Channel: Amazon, online store, Westwing
Founded: 2020
Number of employees: 2 full-time, 5 freelancers

Business Description

The brand was founded in March 2020 and is now for sale as a share deal (asset deal possible).

A passion for dogs and the desire to build an attractive and functional brand led to the founding of the brand. The business specializes in the production and sale of high-quality dog beds and accessories.

The products are characterized by high quality and the use of the best materials, which guarantees a long service life and a high level of comfort for the animals. The product range includes dog beds, dog car seats, dog food and accessories such as dog blankets and bathrobes. Effective marketing and close contact with the target group have enabled the brand to establish itself quickly. A special feature is the 14-day sleep trial as a return guarantee, which further strengthens customer satisfaction.

The products are mainly sold via Amazon, the company's own online store and Westwing. The products are mainly sold in Germany, Austria and Switzerland, although other European countries are also served.

In 2024, the company was confronted with a warning letter that necessitated a rebranding of the bestseller. This measure led to a short-term decline in sales, as the rebranding required a repositioning in marketing and an adjustment of brand recognition. However, sales are expected to stabilize in 2025, supported by the established market presence and loyal customer base.

Key Financials

EURk 2022 2023 TTM
Sales
4,193k
5,179k
3,325k
Adj. EBITDA
206k
814k
314k
in %
206%
15.7%
9.5%

The owner has decided to sell the brand as the day-to-day business is increasingly losing its appeal for him. He is looking for a leader to take the company into the next phase of development. The ideal buyer should have expertise in e-commerce marketing and supply chain management in order to exploit and further expand the brand's full potential.

Are you interested in this project? If so, please do not hesitate to contact us using the form below.

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