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Project HeelCare
Brand in foot care segment

SNAPSHOT

Business: eCom
Niche: Health
HQ: Germany
Reason for sale: Capital requirements for new investments
Sales: EUR 1,367k
Adj. EBITDA margin:
17.2%
Channel: Amazon
Founded: 2023
Number of employees: 0

Business Description

The brand was founded in early 2023 and specializes in foot care products. The product range includes solutions such as heel pads, insoles for heel spurs and toe caps that offer customers comfort and pain relief when walking.

Thanks to the founder's many years of experience in the development and distribution of Amazon brands, the brand was able to develop a strong market position and a clear target group approach at an early stage.

The trustworthy brand name, professional packaging and numerous positive reviews have ensured that the main product has ranked consistently in the top positions for relevant search terms for two years. Other products such as toe caps and heel spur insoles also consistently rank among the top search hits and confirm the brand's good reputation.

The business has a lean value chain that is efficiently organized from procurement to delivery. The goods are transported directly from the manufacturer to the Amazon warehouse, stored there and distributed via FBA.

External storage space or complex logistics processes are not required, meaning that the brand can be managed simply and independently of location. This clear structure minimizes operational costs and enables flexible scaling.

Key Financials

EURk 2023 TTM
Sales
907k
1,367k
Adj. EBITDA
156k
236k
in %
17.2%
17.2%

There are considerable growth opportunities for a strategically oriented buyer: a possible expansion to PAN-EU sales as well as the introduction of additional products and marketing strategies such as A++ Content or EBC. Further potential lies in the establishment of a dedicated online store, targeted influencer marketing and partnerships with retailers and platforms such as Otto and Kaufland to further increase brand awareness.

The decision to sell is in connection with the founder's new investment plans and offers an experienced buyer an excellent opportunity to further expand the brand and fully exploit its growth potential in the foot care segment.

Are you interested in this project? If so, please do not hesitate to contact us using the form below.

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