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Project PhoneStrap
Smartphone accessories (Micro Cap)

SNAPSHOT

Business: eCom
Niche: Lifestyle
HQ: Germany, Europe
Reason for sale: Resource bottleneck following acquisition
Sales: EUR 375k
Adj. EBITDA margin:
9.9%
Channel: Amazon
Founded: 2018
Number of employees: 3 (no full-time employees)

Business Description

The main brand, founded in 2018, has established itself as one of the first brands on the European market for smartphone accessories. The breakthrough came in 2018 with the launch of its unique cell phone chains, which allow customers to wear their smartphones comfortably around their necks, leaving their hands free. As a pioneer in this segment, the brand benefited from early market positioning and the growing trend towards practical and fashionable smartphone accessories.

The brand quickly became well-known thanks to its strong presence on Amazon and the high quality of its products, which led to numerous positive customer reviews. Another milestone was the expansion of the product range in 2021 with the launch of the baby product brand, which serves the growing awareness of high-quality products in the baby and toddler segment.

Despite growing competition, particularly from low-cost suppliers from China, the business continues to hold a strong market position thanks to its outstanding product quality and creative designs.

The brand is primarily active on Amazon, where it generates its main sales in several European countries, including Germany, France, Italy and Spain. The owner sees long-term growth opportunities through expansion into other markets such as the USA and Japan as well as through the development of new products such as accessories for smartwatches and AirTags.

A decisive competitive advantage lies in the strong brand perception as a German quality brand and the high organic visibility on Amazon, supported by thousands of positive reviews.

Key Financials

EURk 2022 2023 TTM
Sales
1,357k
952k
375k
Adj. EBITDA
289k
135k
37k
in %
289%
14.2%
9.9%

The sale is due to the limited time and personnel resources of the parent company. In recent years, it has not been possible to invest sufficiently in the growth and optimization of the business, which has led to declining sales. However, a buyer with experience in e-commerce, in particular Amazon FBA and running its own web stores, could significantly increase the brand's potential and make better use of existing growth opportunities such as new product launches and margin optimization.

This is a unique opportunity for a buyer to acquire an existing Amazon account with established and historically successful listings.

Are you interested in this project? If so, please do not hesitate to contact us using the form below.

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