Project VidaCare
Company in the field of supplements/wellness/cosmetics

SNAPSHOT

Business: eCom
Niche: Lifestyle
HQ: Germany
Reason for sale: New projects
Legal structure: GmbH
Sales: EUR 809k
Adj. EBITDA margin:
Channel: Multiple
Founded: 2020
Number of employees: Working students

Business Description

For sale as a Share Deal is an established GmbH in the health and wellness sector, specializing in the development and distribution of high-quality, specially formulated dietary supplements and cosmetic creams.

With a strong vision to build leading lifestyle brands in the areas of sexual and mental health as well as innovative anti-aging, the company has created a solid foundation for sustainable growth and expansion. In particular, the protected brand names have very high emotional target group relevance.

The company is distinguished by exclusive access to pharmaceutical wholesalers and mail-order pharmacies, benefiting from low advertising costs that enable exceptionally high margins. The products cater to attractive niches and tap into current trends, setting the company apart from the competition.

The company's products are ordered directly from the manufacturer and shipped via an external fulfillment center.

This allows for an efficient and flexible organizational structure that is completely location-independent and can quickly adapt to changing business requirements and market trends.

A buyer is now being sought who, in addition to a passion for the e-commerce business, also has experience with health claims (HCVO) and cosmetic regulations, and ideally possesses expertise in multichannel online marketing.

Key Financials

EURk 2021 2022 TTM
Sales
166k
655k
421k
809k
Adj. EBITDA
46k
321k
52.1k
in %
46%
49.0%

Potential arises primarily through expansion into new markets and the broadening of the product range. In particular, further development of existing product lines and the introduction of new products could open up new market segments. Optimizing influencer campaigns and establishing multi-channel marketing campaigns, as well as collaborating with major retailers, can significantly increase the company's visibility and reach.

Are you interested in this project? If so, please do not hesitate to contact us using the form below.

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