{"id":6821,"date":"2022-08-03T12:55:05","date_gmt":"2022-08-03T10:55:05","guid":{"rendered":"https:\/\/dragonflip.com\/?p=6821"},"modified":"2025-01-13T13:09:15","modified_gmt":"2025-01-13T12:09:15","slug":"how-to-improve-amazon-account-health","status":"publish","type":"post","link":"https:\/\/dragonflip.com\/en\/how-to-improve-amazon-account-health\/","title":{"rendered":"How to Improve Amazon Account Health &#8211; A Seller\u2019s Guide!"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6821\" class=\"elementor elementor-6821\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2049528 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2049528\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a4ea1de\" data-id=\"a4ea1de\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b09457 elementor-widget elementor-widget-text-editor\" data-id=\"3b09457\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Anyone who sells on Amazon understands that a healthy Amazon Seller account is key to a successful business. But what many sellers may not realize is just how vital account health can be when it comes time to sell their business.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">If you keep the metrics reasonable, selling on the retail giant becomes easy. On the other hand, if your Amazon account health starts to deteriorate, your authority dwindles, and subsequently, the sales begin to drop.<\/span><\/p><p><span style=\"font-weight: 400;\">And it doesn&#8217;t stop there. Poor health also plays an integral role when you go on to flip your business as buyers look for accounts that can give them long-term stability. If your account is in poor health, it will get a lower valuation, or worse, it may not get sold at all.\u00a0<\/span><\/p><p><i><span style=\"font-weight: 400;\">Are you interested in getting a quick valuation of your FBA business? Check out our <\/span><a href=\"https:\/\/valuation.dragonflip.com\/en-us\"><span style=\"font-weight: 400;\">valuation calculator<\/span><\/a><span style=\"font-weight: 400;\">!<\/span><\/i><\/p><p><span style=\"font-weight: 400;\">This blog is about Amazon account health: how we define it, how we check it, how we measure it, and how to manage it better. Let\u2019s dive in.<\/span><\/p><p><span style=\"font-weight: 400;\">Here\u2019s what to look out for<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How Do We Define Amazon Account Health?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Importance Of Account Health<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How To Check Health In Amazon Seller Central<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How Is Amazon Account Health Score Calculated<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How To Keep The Account Healthy<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Drawbacks Of Not Addressing Health Warnings<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Where To Check The Seller Status<\/span><\/li><\/ul><h2><span style=\"font-weight: 400;\">What is Amazon Account Health?<\/span><\/h2><p><span style=\"font-weight: 400;\">Amazon Account Health is a section under Seller Central that allows you to analyze whether or not your sales operations are according to the performance requirements and conditions set by the e-commerce giant.\u00a0<\/span><\/p><p><a href=\"https:\/\/www.aboutamazon.com\/about-us\"><span style=\"font-weight: 400;\">Amazon<\/span><\/a><span style=\"font-weight: 400;\"> strives to be a customer-centric company and expects its sellers to do the same. Therefore, it places specific standards sellers have to match and monitors them via Amazon Account Health.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Similar to a warning signal that tells you when to buckle up, it is meant to help sellers avoid Amazon policy violations and encourage them to give their best service to the consumers.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">To break it down, the Account Health Page is divided into three main categories.<\/span><\/p><p><b>Customer service performance<\/b><\/p><p><span style=\"font-weight: 400;\">This metric is concerned with processes that occur after the order is dispatched and is used to judge the seller\u2019s ability to provide good customer service. It is determined by the account\u2019s order defect rate or the number of negative reviews, A to Z claims, and chargebacks.<\/span><\/p><p><b>Product policy compliance<\/b><\/p><p><span style=\"font-weight: 400;\">This metric shows how many violations or problems you&#8217;ve had with your account. It includes intellectual property violations, product authenticity, and condition complaints, food and safety issues, and listing policy violations. You want to be cautious with these policies and keep the metric to zero or as low as possible.<\/span><\/p><p><b>Shipping performance<\/b><\/p><p><span style=\"font-weight: 400;\">This metric is for FBM sellers and pertains to the seller\u2019s order delivery pattern. It alerts the seller when their shipping pattern is falling behind. The indicators include late shipping rate, pre-fulfillment cancel rate, and valid tracking rate.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">What Is an Amazon Violation?<\/span><\/h3><p><span style=\"font-weight: 400;\">To ensure the best service and quality, Amazon enforces specific policies that sellers must abide by, such as the seller code of conduct and other program policies. An Amazon violation is the failure to meet the minimum threshold of major key performance indicators or the failure to adhere to regulations set for sellers. These violations dent your account health as well.<\/span><\/p><p><span style=\"font-weight: 400;\">Some examples of Amazon policy violations are\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Product safety violations revolve around safety complaints and restrictions and occur when certain products are not stored or handled the way they should be.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You may face restricted product violations if you\u2019re selling products that are not permitted for sale.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">An authenticity violation can occur if Amazon has a reason to suspect you\u2019re selling counterfeit products.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You may get a listing policy violation if the ISBN of your book doesn&#8217;t match your listing attributes.<\/span><\/li><\/ul><h3><span style=\"font-weight: 400;\">What Is an Amazon Listing Violation?<\/span><\/h3><p><span style=\"font-weight: 400;\">As mentioned above, there are many more violations, but the most common one sellers have to face is the <\/span><b>listing policy violation<\/b><span style=\"font-weight: 400;\">. A listing violation occurs when the seller does not comply with the rules for listing their products. The violation can be based on tampering with a listing attribute or not heeding the restrictions.<\/span><\/p><p><span style=\"font-weight: 400;\">General listing restrictions can be found <\/span><a href=\"https:\/\/sellercentral.amazon.com\/gp\/help\/external\/help.html?itemID=201707070&amp;language=en_US&amp;ref=efph_201707070_cont_G200832300\"><span style=\"font-weight: 400;\">here.<\/span><\/a><\/p><h2><span style=\"font-weight: 400;\">Importance of Amazon Account Health<\/span><\/h2><p><span style=\"font-weight: 400;\">Most sellers overlook checking their account health and sweep it behind other seemingly more essential processes because it is difficult to understand. That is until a violation hits them, and things start to go south.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">However, they don\u2019t realize how useful this feature is. Regularly monitoring your Amazon Account health can help you prevent suspensions, meet your KPIs and find areas of improvement to ensure your account lives a long life.<\/span><\/p><p><span style=\"font-weight: 400;\">Having stellar account health also allows you to get a prime badge for seller fulfilled orders, increasing your buy box wins and sales.<\/span><\/p><p><span style=\"font-weight: 400;\">Furthermore, having a healthy account can give you more time to grow your business, improve sales, increase your recurring customers, and even sell your account for a considerably high valuation.<\/span><\/p><h2><span style=\"font-weight: 400;\">How to Check Amazon Account Health<\/span><\/h2><p><span style=\"font-weight: 400;\">Here\u2019s how to perform your regular Amazon account health checks.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Head over to your seller account<\/span><\/li><\/ul><p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-6826 size-full\" src=\"https:\/\/dragonflip.com\/wp-content\/uploads\/2022\/08\/image1.png\" alt=\"\" width=\"1890\" height=\"234\" srcset=\"https:\/\/dragonflip.com\/wp-content\/uploads\/2022\/08\/image1.png 1890w, https:\/\/dragonflip.com\/wp-content\/uploads\/2022\/08\/image1-300x37.png 300w, https:\/\/dragonflip.com\/wp-content\/uploads\/2022\/08\/image1-1024x127.png 1024w, https:\/\/dragonflip.com\/wp-content\/uploads\/2022\/08\/image1-768x95.png 768w, https:\/\/dragonflip.com\/wp-content\/uploads\/2022\/08\/image1-1536x190.png 1536w\" sizes=\"(max-width: 1890px) 100vw, 1890px\" \/><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Under the performance tab, select \u201cAccount Health.\u201d<\/span><\/li><\/ul><p><img decoding=\"async\" class=\"aligncenter wp-image-6828 size-full\" src=\"https:\/\/dragonflip.com\/wp-content\/uploads\/2022\/08\/image6.png\" alt=\"\" width=\"1878\" height=\"607\" srcset=\"https:\/\/dragonflip.com\/wp-content\/uploads\/2022\/08\/image6.png 1878w, https:\/\/dragonflip.com\/wp-content\/uploads\/2022\/08\/image6-300x97.png 300w, https:\/\/dragonflip.com\/wp-content\/uploads\/2022\/08\/image6-1024x331.png 1024w, https:\/\/dragonflip.com\/wp-content\/uploads\/2022\/08\/image6-768x248.png 768w, https:\/\/dragonflip.com\/wp-content\/uploads\/2022\/08\/image6-1536x496.png 1536w\" sizes=\"(max-width: 1878px) 100vw, 1878px\" \/><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You\u2019ll see the Amazon account health dashboard. From here, you can check your account health rating, your violations, and your metrics.<\/span><\/li><\/ul><p><img decoding=\"async\" class=\"aligncenter wp-image-6830 size-full\" src=\"https:\/\/dragonflip.com\/wp-content\/uploads\/2022\/08\/image2.png\" alt=\"\" width=\"1898\" height=\"857\" srcset=\"https:\/\/dragonflip.com\/wp-content\/uploads\/2022\/08\/image2.png 1898w, https:\/\/dragonflip.com\/wp-content\/uploads\/2022\/08\/image2-300x135.png 300w, https:\/\/dragonflip.com\/wp-content\/uploads\/2022\/08\/image2-1024x462.png 1024w, https:\/\/dragonflip.com\/wp-content\/uploads\/2022\/08\/image2-768x347.png 768w, https:\/\/dragonflip.com\/wp-content\/uploads\/2022\/08\/image2-1536x694.png 1536w\" sizes=\"(max-width: 1898px) 100vw, 1898px\" \/><\/p><p><span style=\"font-weight: 400;\">In addition to Seller Central, Amazon also communicates your Account Health status through:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Amazon seller mobile app<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Emails<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Phone<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Application programming interface (API)<\/span><\/li><\/ul><h3><span style=\"font-weight: 400;\">What is Account Health Rating?<\/span><\/h3><p><span style=\"font-weight: 400;\">The Amazon Account Health Rating (AHR) feature appears on the top right corner of the Policy Compliance column and indicates which stage your account health is at.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">It considers the number of unresolved violations, their severity, and how they affect customer service. The rating starts from green, which shows good, moving towards amber, which shows your account is at risk, and then down to red, indicating poor health.<\/span><\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6832 size-full aligncenter\" src=\"https:\/\/dragonflip.com\/wp-content\/uploads\/2022\/08\/image3.png\" alt=\"\" width=\"418\" height=\"628\" srcset=\"https:\/\/dragonflip.com\/wp-content\/uploads\/2022\/08\/image3.png 418w, https:\/\/dragonflip.com\/wp-content\/uploads\/2022\/08\/image3-200x300.png 200w\" sizes=\"(max-width: 418px) 100vw, 418px\" \/><\/p><h2><span style=\"font-weight: 400;\">How Amazon Measures Account Health Score<\/span><\/h2><p><span style=\"font-weight: 400;\">So we know that Amazon seller performance is reviewed regularly, but how is it measured?<\/span><\/p><p><span style=\"font-weight: 400;\">The e-commerce giant uses metrics such as ODR, LSR, Pre-fulfillment Cancel Rate, Invoice Defect Rate, and Valid Tracking Rate to calculate Amazon Account Health.<\/span><\/p><p><span style=\"font-weight: 400;\">Let\u2019s discover these key Amazon account health metrics in further detail.<\/span><\/p><h3><span style=\"font-weight: 400;\">What Does ODR Mean on Amazon?<\/span><\/h3><p><span style=\"font-weight: 400;\">ODR stands for Order Defect Rate. It measures a seller\u2019s capability to provide a seamless customer experience. According to Amazon, ODR shows the percentage of orders with at least one or more poor customer service indicators. These indicators include A-to-z Guarantee claims, negative feedback, and credit card chargeback claims.<\/span><\/p><p><span style=\"font-weight: 400;\">Amazon keeps an eye on your ODR for orders placed within 60 days. To achieve a satisfactory ODR, sellers must ensure that these metrics aggregate to no more than 1%.<\/span><\/p><h3><span style=\"font-weight: 400;\">Invoice Defect Rate<\/span><\/h3><p><span style=\"font-weight: 400;\">Amazon introduced a new performance metric called Invoice Defect Rate (IDR) in line with the Amazon Business invoicing policy. It is the share of orders placed by <\/span><a href=\"https:\/\/business.amazon.com\/\"><span style=\"font-weight: 400;\">Amazon Business<\/span><\/a><span style=\"font-weight: 400;\"> customers for which you have not provided a downloadable VAT invoice for tax and accounting purposes within one business day after the shipping confirmation.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Amazon recommends sellers maintain an Invoice Defect Rate of under 5%.<\/span><\/p><h3><span style=\"font-weight: 400;\">Late Dispatch Rate<\/span><\/h3><p><span style=\"font-weight: 400;\">FBM sellers must confirm the shipment of their orders by the expected date mentioned so the customers can see the status of their shipped orders.<\/span><\/p><p><span style=\"font-weight: 400;\">The Late Dispatch Rate (LDR) represents the number of orders confirmed after the expected dispatch date. This KPI considers the percentage of total orders within a 10 or 30-day duration. As per Amazon\u2019s policy, sellers must maintain a late dispatch rate of under 4%. Anything above may result in a warning from Amazon or account suspension.<\/span><\/p><h3><span style=\"font-weight: 400;\">Cancellation Rate\u00a0<\/span><\/h3><p><span style=\"font-weight: 400;\">The Cancellation Rate (CR) measures the percentage of orders canceled by sellers before being shipped or confirmed in the past 7-day timeframe. It is worth mentioning that the cancellation rate is not impacted if a customer cancels a pending order.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">As per Amazon, this metric must be under 2.5%.<\/span><\/p><h3><span style=\"font-weight: 400;\">Valid Tracking Rate<\/span><\/h3><p><span style=\"font-weight: 400;\">Amazon\u2019s customers depend on tracking numbers to find out where their items are and when they can expect to receive them. Displayed over 30 days, the percentage of total orders given valid tracking IDs is measured by the Valid Tracking Rate (VTR).\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Ensure that this metric stays above 95%, and you will be good to go.<\/span><\/p><h2><span style=\"font-weight: 400;\">How Do I Keep My Amazon Account Healthy?<\/span><\/h2><p><span style=\"font-weight: 400;\">Now that you know the importance of account health and the thresholds set for it &#8211; the question is how to maintain it. Here are some practices that can help you keep your account fit and well.<\/span><\/p><h3><span style=\"font-weight: 400;\">Provide Great Customer Service<\/span><\/h3><p><span style=\"font-weight: 400;\">The best way to keep a low Order Defect Rate (or ODR) is to sell high-quality products that live up to their claims.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">You must maintain positive customer feedback and get as few 1-2 star reviews as possible. You can avoid negative reviews and A-Z claims by ensuring your listing information is accurate and focusing on why most customers react negatively.<\/span><\/p><p><span style=\"font-weight: 400;\">Answer customer concerns as soon as possible. You can download the seller app to promptly receive questions and reply to them, even when you\u2019re not actively working. Put yourself in the customer\u2019s shoes and treat them how you like to be treated.<\/span><\/p><p><span style=\"font-weight: 400;\">Always ship products to the customer\u2019s verified address to avoid chargebacks and use a shipping carrier that provides integrated tracking.<\/span><\/p><h3><span style=\"font-weight: 400;\">Better Shipping<\/span><\/h3><p><span style=\"font-weight: 400;\">If you use fulfillment by Amazon, you don\u2019t need to worry about shipping. Still, if you use Fulfillment by Merchant, the best way to maintain the metrics is by creating effective SOPs for delivering products.<\/span><\/p><p><span style=\"font-weight: 400;\">Ensure you have a high on-time delivery rate and confirm shipment within the timeframe to avoid late shipping. Give the customer the required information after they place an order and dispatch it swiftly to prevent a high cancellation and invoice defect rate.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">Adhere to Policies<\/span><\/h3><p><span style=\"font-weight: 400;\">As a seller, you should understand the intellectual property laws and other policies governing the products you intend to sell. Search the seller central help bar to find out about Amazon\u2019s various policies.<\/span><\/p><p><span style=\"font-weight: 400;\">If you face a violation or have items removed from the sales catalog, it is essential to follow the appeals process and provide the necessary documents immediately. Maintaining invoices from a good supply source and containing all applicable safety compliance documents increase the likelihood of reinstatement.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">Keep Up With the News<\/span><\/h3><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6834 size-full\" src=\"https:\/\/dragonflip.com\/wp-content\/uploads\/2022\/08\/image7.png\" alt=\"\" width=\"412\" height=\"244\" srcset=\"https:\/\/dragonflip.com\/wp-content\/uploads\/2022\/08\/image7.png 412w, https:\/\/dragonflip.com\/wp-content\/uploads\/2022\/08\/image7-300x178.png 300w\" sizes=\"(max-width: 412px) 100vw, 412px\" \/><\/p><p><span style=\"font-weight: 400;\">Amazon has set up an account health-related news section which can be found at the bottom of the Health Dashboard. The support team regularly publishes articles containing the latest updates in the algorithms and policies, tips for meeting targets, and warnings. Use the news and Amazon policy reports to keep yourself informed and act accordingly.<\/span><\/p><h3><span style=\"font-weight: 400;\">Set Reminders\u00a0<\/span><\/h3><p><span style=\"font-weight: 400;\">We advise sellers to monitor their policy compliance section frequently. Set up reminders to check your account health, so you can proactively tackle the issues before they arise and be alerted if something goes wrong.<\/span><\/p><h3><span style=\"font-weight: 400;\">When to Check Your Amazon Account Health?<\/span><\/h3><p><span style=\"font-weight: 400;\">You should check your account health at least once a week and as often as possible to ensure your performance is stellar. However, if you are a new seller or are adding an SKU to your catalog, you should check it 48-72 hours after creating an offer to confirm you are not violating any terms.\u00a0<\/span><\/p><h2><span style=\"font-weight: 400;\">How Long Do Amazon Violations Stay?<\/span><\/h2><p><span style=\"font-weight: 400;\">Violations are removed if Amazon confirms that the listing enforcement action was taken or if the rights owner retracts an intellectual property complaint. They stay on your account for around six months. While the AHR updates within 24-48 hours.<\/span><\/p><h3><span style=\"font-weight: 400;\">What is Amazon Account Health Support?\u00a0<\/span><\/h3><p><span style=\"font-weight: 400;\">The Amazon Account Health Support is a team of Amazon Seller Support representatives who are specialized in helping sellers with their appeals and performance-related problems.<\/span><\/p><p><span style=\"font-weight: 400;\">They also have access to records of the Seller Performance Team which they can use to give an insight on why your selling privileges were disrupted, how you can address them, and tips to avoid complications in the future.<\/span><\/p><h3><span style=\"font-weight: 400;\">How Do I Contact Amazon Health Support?<\/span><\/h3><p><span style=\"font-weight: 400;\">You can only contact Amazon Health Support directly from your Seller Central.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">To request contact from Health Support:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Expand the &#8220;Performance&#8221; drop-down menu from your seller account\u2019s homepage and click on &#8220;Account Health.&#8221;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Select the text box on the top-right corner that says \u201cCall me now,\u201d and you\u2019ll reach them.<\/span><\/li><\/ul><h2><span style=\"font-weight: 400;\">Amazon Account Health at Risk\u2014Not Addressed, What Happens Then?<\/span><\/h2><p><span style=\"font-weight: 400;\">Amazon diligently alerts sellers when they are not complying with the policies or if their account is at risk. This review aims to allow sellers to improve their performance before Amazon takes further action.<\/span><\/p><p><span style=\"font-weight: 400;\">Not addressing the health warnings leads to customer dissatisfaction, increased negative feedback, and A-Z claims, bringing your sales down.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">If your account status is poor and you don\u2019t take the required action, there is an extremely high risk of listing suspension, account suspension, and even losing your account for good.<\/span><\/p><p><span style=\"font-weight: 400;\">Now, you must be wondering where and how you can determine whether your account is safe or at risk. Read on to find out.<\/span><\/p><h3><span style=\"font-weight: 400;\">How do I check my seller status on Amazon?<\/span><\/h3><p><span style=\"font-weight: 400;\">You can find out whether your account has been suspended by checking your Performance Notifications within Seller Central.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">You can also check your seller status on Amazon by navigating to the top right of your account and clicking on \u2018Settings.\u2019\u00a0<\/span><\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6836 size-full\" src=\"https:\/\/dragonflip.com\/wp-content\/uploads\/2022\/08\/image5.png\" alt=\"\" width=\"617\" height=\"725\" srcset=\"https:\/\/dragonflip.com\/wp-content\/uploads\/2022\/08\/image5.png 617w, https:\/\/dragonflip.com\/wp-content\/uploads\/2022\/08\/image5-255x300.png 255w\" sizes=\"(max-width: 617px) 100vw, 617px\" \/><\/p><p><span style=\"font-weight: 400;\">Select \u2018Account Info\u2019 from the menu, which will open up the Seller Account Information page. You can check if your listing status is active or suspended in the box on the left.<\/span><\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6838 size-full\" src=\"https:\/\/dragonflip.com\/wp-content\/uploads\/2022\/08\/image4.png\" alt=\"\" width=\"1610\" height=\"782\" srcset=\"https:\/\/dragonflip.com\/wp-content\/uploads\/2022\/08\/image4.png 1610w, https:\/\/dragonflip.com\/wp-content\/uploads\/2022\/08\/image4-300x146.png 300w, https:\/\/dragonflip.com\/wp-content\/uploads\/2022\/08\/image4-1024x497.png 1024w, https:\/\/dragonflip.com\/wp-content\/uploads\/2022\/08\/image4-768x373.png 768w, https:\/\/dragonflip.com\/wp-content\/uploads\/2022\/08\/image4-1536x746.png 1536w\" sizes=\"(max-width: 1610px) 100vw, 1610px\" \/><\/p><h3><span style=\"font-weight: 400;\">Devising a Plan of Action (POA)<\/span><\/h3><p><span style=\"font-weight: 400;\">If your listing status is suspended or your account is deactivated, you must submit an appeal to reinstate your listing\/account and resume selling. You will need to create a plan of action that will cover the root causes, the corrective action, and the preventive measures you will take.<\/span><\/p><p><span style=\"font-weight: 400;\">An effective POA is clear, concise, and divided into paragraphs. First, address what the violation was and mention the ASINs affected. Next, answer the following questions in separate paragraphs;\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What went wrong on your end?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What are you doing to fix it? and\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What will you do to prevent it in the future?<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Be honest and assure them that you will do your best to comply with the terms of services and selling policies.<\/span><\/p><h2><span style=\"font-weight: 400;\">Conclusion<\/span><\/h2><p><span style=\"font-weight: 400;\">To wrap it up, in this blog, we discussed all things Amazon Health &#8211; from the metrics, you should look out for and why maintaining good health is essential to checking your seller status and improving your account health and everything in between.<\/span><\/p><p><span style=\"font-weight: 400;\">We hope you\u2019ve understood the workings of your account health and are ready to check your status and improve your account!\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Remember that good account health is a non-negotiable prerequisite for flipping your Amazon business.<\/span><\/p><p><span style=\"font-weight: 400;\">Are you interested in getting a quick valuation of your FBA business? Check out our <\/span><a href=\"https:\/\/valuation.dragonflip.com\/en-us\"><span style=\"font-weight: 400;\">valuation calculator<\/span><\/a><span style=\"font-weight: 400;\">!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a91a8c2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a91a8c2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a620144\" data-id=\"a620144\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A healthy Amazon account is crucial for running a successful business and more importantly &#8211; getting the maximum valuation when flipping. 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