Project Vitalis
Organic foods and dietary supplements

SNAPSHOT

Business: eCom
Niche: Health
HQ: Germany
Reason for sale: Personal reorientation
Legal structure: GmbH
Sales: EUR 5.548k
Adj. EBITDA margin:
16.9%
Channel: Multiple
Founded: 2018
Number of employees: 16

Business Description

For sale is a GmbH founded in 2018 as a Share Deal (possibly an asset deal or partial sale).

Conscious nutrition with consideration of sustainability aspects has always been a topic in the founder's family. Whenever possible, various organic foods were on the table, and minor physical complaints were treated with proven home remedies. In addition, there was a desire to offer something good and sustainable that provides people with a recurring added value and is future-oriented.

The company specializes in the distribution of high-quality organic foods and dietary supplements under 2 brands. The product range includes vital oils, powders, teas, and capsules.

The products are characterized by a fair price-performance ratio, achieved through short delivery and production chains as well as adjusted product sizes.

Since its founding, the company has seen continuous growth. Important milestones in the company's development include the launch of the first own product in June 2017 (back then as a sole proprietorship), the launch of the online shop in June 2018, the establishment of partial in-house production in 2019, and the move to the new company building in September 2022.

Sales are primarily made through Amazon, the company's own online shop, eBay, Kaufland.de, and Shop-Apotheke.de. Additionally, B2B sales significantly contribute to the total revenue.

The products are mainly sold in Germany, but there are also customers in Austria, Switzerland, the Netherlands, Belgium, Luxembourg, France, Spain, and Italy. By far the largest share of sales is generated in Germany, followed by Austria and Switzerland.

Key Financials

EURk 2022 2023 TTM
Sales
3,730k
5,097k
5,548k
Adj. EBITDA
196k
697k
936k
in %
196%
13.7%
16.9%

The owner has now decided to sell the company to focus more on his private life. He is looking for a leadership personality who can guide the company through the next major development phase. The ideal buyer should have expertise in e-commerce marketing and quality assurance and an interest in building sustainable corporate structures.

Are you interested in this project? If so, please do not hesitate to contact us using the form below.

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