The GmbH was founded in 2017 and is now up for sale as a share deal or, alternatively, as an asset deal. Both shareholders hold 50% of the shares each.

The founders identified an attractive market opportunity early on: organic sauna infusions. As one of the first suppliers in Germany the brand has shaped this category and established itself as the original. The product portfolio is based on naturally pure essential oils from certified organic cultivation and sustainably produced ingredients.

After its founding, the company focused consistently on growth and brand building. Initially, external fulfillment service providers and contract filling were used, but later the company transitioned to in-house production and shipping. The income generated was continuously reinvested in brand building, product development, and marketing.

The company employs 21 people (3 part-time, 1 full-time, 17 mini-jobbers), primarily in production and warehousing, with mini-jobbers being deployed flexibly and seasonally depending on order volume. This variable staffing allows for efficient adaptation to fluctuations in demand. All employees can be taken on by the buyer.

The brand is now among the best-selling organic sauna infusions on Amazon Germany. Distribution is via Amazon (approx. 75%), the company's own website (approx. 10%) and brick-and-mortar partners such as Rossmann, DM and Müller Naturshops (approx. 10%). The Germany-wide Rossmann listing was successfully launched in 2024. The products are also available via Temu and ShopApotheke.