Since its establishment in 1999, the owner has developed the company into a leading provider of cleaning products for specialized niche applications in the household and garden sector. From a small business initially selling its products door-to-door and at fairs, it has evolved into a renowned online retailer. Due to an exceptionally satisfied customer base, a high rate of repeat customers can be assumed.

The product range includes a wide variety of cleaning products and additional accessories for a multitude of applications. From maintaining and cleaning the garden and household to cleaning campervans, the company offers solutions that combine quality and efficiency.

The products are mainly distributed through its own online shop, generating 52% of the revenue, followed by Amazon with 44%, and a smaller share of 2% through eBay.

The company serves customers primarily in Germany, but also in France, Switzerland, Austria, and Luxembourg, with expansions planned for Spain and Italy. This international expansion and the strong customer base of over 600,000 addresses provide a solid foundation for further growth.

Suitable buyers are those who have a suitable infrastructure in the online domain and can maintain an established product portfolio for existing loyal customers. Furthermore, the acquired customer base can be leveraged for an existing product portfolio.

Additionally, companies with high-quality products but without an existing online structure can acquire a fully functional online platform with a large customer base, thus facilitating an uncomplicated entry into the online business.