The company has never been operated full-time and is therefore clearly classified as an "undermanaged asset". The existing substance - established listings, brand-related search queries, product history - is strong, but structurally hardly exhausted.

The company is of particular interest to buyers who

• as a costume retailer a) have so far only operated offline/stationary and would like to sell online, or b) already sell online but have not yet or not significantly sold on Amazon,

• as a costume retailer already sell via Amazon, but rank behind the company's top listings there,

• operate e-commerce and have the corresponding infrastructure, but have not yet used Amazon as a sales channel and need an account with a long history and a high level of trust as a quick-start aid in order to gain visibility for their listings in the short term,

• want to generate targeted cash flow from seasonal peaks such as the carnival business (especially January/February)

In addition, the setup is ideal for buyers with Amazon experience who want to take over a proven listing portfolio and optimize and scale it with simple structural adjustments.