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Projekt Gadgets
Established market leader in the functional accessories segment

SNAPSHOT

Business: eCom
Niche: Accessory
HQ: Germany
Reason for sale: New personal focus
Legal structure: GmbH
Sales: EUR 2,399k
Adj. EBITDA margin:
16.4%
Channel: Amazon
Founded: 2016
Number of employees: 1 employee, ~10 Freelancer

Business Description

Years of Amazon expertise: Active in Amazon FBA for almost a decade, with over €30 million in cumulative sales and high visibility in several European markets.

Focus on functional accessories: Over 240 active products, supplemented by a broad portfolio of variants - with a focus on technology, lifestyle and household.

Scalable infrastructure: well-established remote team, clear SOPs, own logistics structure - ideal for buyers with multichannel or scaling ambitions.

High quality standards & customer loyalty: More than 50,000 reviews on active listings, an average of 4.07 stars and a repurchase rate of 5.72%.

Profitable setup with substance: high contribution margins, documented potential in inventory, robust processes - ready for growth, diversification or integration.

Flexible transaction structure: sale as part of an asset deal (alternatively share deal possible), smoothly transferable

Key Financials

EURk 2022 2023 2024 TTM
Sales
1,997k
3,048k
2,777k
2,399k
Adj. EBITDA
504k
716k
571k
394k
in %
25.2%
716%
20.6%
16.4%

The company was founded in May 2016 by converting a sole proprietorship, and operations began at the start of the same year. The company was established without outside capital - driven by pragmatism, a willingness to learn and the consistent development of lean processes and reliable partnerships.

Today, it is a retail company specializing in Amazon with a focus on functional accessories and consumer goods in the lower to medium price segment. All operational processes - from sourcing and design to content and logistics - are managed by an experienced team of freelancers. The processes are fully documented and enable a fast handover and flexible scaling.

Sales are conducted almost exclusively via Amazon - particularly on the marketplaces in Germany, Italy, France and Spain - supplemented by small shares on eBay, Otto and Kaufland.

The sale is part of the owner's private and professional reorientation. The company is ready for the next stage of development - be it through internationalization, D2C expansion or product range extension. The founder personally accompanies the transition and ensures a structured handover of all key assets and contacts.

Are you interested in this project? If so, please do not hesitate to contact us using the form below.

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