Business Calculator

With our free business value calculator, you can determine an initial indication of your company's value in just a few minutes. The calculator is based on current market data from over 80 M&A transactions in the digital sector and uses industry-specific EBITDA multiples.

80+

Transactions

4,000+

Buyers in Network

100%

Free

How the Business Value Calculator Works

The calculator uses the multiple method, the standard in M&A transactions. Your business value is calculated as: EBITDA × industry-specific multiple. The multiples are based on real transaction data and are regularly updated.

What Influences Your Business Value?

The business value calculator provides an initial orientation. The actual sale price depends on additional factors that are analyzed in a personal consultation:

Growth

Companies with strong growth (>20% p.a.) achieve higher valuations. The calculator uses average values – with above-average growth, your value will be higher.

Diversification

Multiple products, brands or sales channels reduce risk for buyers. A diversified business is worth more than a single-product business.

Owner Dependency

The less the business depends on the founder, the higher the value. Documented processes and a functioning team are crucial.

Recurring Revenue

Subscription models, subscription boxes or long-term contracts significantly increase business value as they guarantee predictable income.

Calculate Business Value by Industry

The business value calculator uses industry-specific multiples. Here's an overview of typical valuations:

Business Model Typical Multiple Example (at €300,000 EBITDA)
Amazon FBA 2.5x – 3.5x €750,000 – €1,050,000
E-Commerce / D2C 2.5x – 4x €750,000 – €1,200,000
SaaS (profitable) 8x – 12x €2,400,000 – €3,600,000
IT Services 4x – 6x €1,200,000 – €1,800,000
Digital Agency 3x – 5x €900,000 – €1,500,000

More details on valuation factors can be found in our detailed article: EBITDA Multiples by Industry

Want a More Precise Valuation?

The calculator provides an initial orientation. In a free consultation, we analyze your business in detail and show you what price you can realistically achieve.

Schedule Free Consultation

Frequently Asked Questions About the Business Value Calculator

How does the business value calculator work?
The calculator determines business value based on the multiple method – the standard in M&A transactions. You enter your annual revenue, EBITDA and business model. The calculator then applies industry-specific multiples based on current transaction data. The result shows you a realistic range for your business value.
Is the business value calculator free?
Yes, the business value calculator is completely free and non-binding. You don't need to provide contact details to see the result. The calculator is a service from Dragonflip to give entrepreneurs an initial orientation of their company's value.
How accurate is the calculation?
The calculator provides a well-founded initial orientation based on market data from over 80 completed transactions. The actual valuation may vary up or down depending on individual factors such as growth rate, market position, owner dependency and buyer interest. For a precise assessment, we recommend a free consultation.
What types of businesses is the calculator suitable for?
The business value calculator is optimized for digital business models: Amazon FBA, e-commerce, D2C brands, SaaS, IT service providers and digital agencies. Multiples may vary for traditional industries such as trades or retail.
What is EBITDA and why is it important?
EBITDA stands for "Earnings Before Interest, Taxes, Depreciation and Amortization." It's the most important metric for business valuation because it shows operating profitability independent of financing and tax optimization. For valuation purposes, "adjusted EBITDA" is typically used. Learn more: What is Adjusted EBITDA?
Can I use the calculator for SaaS companies?
Yes, the calculator also supports SaaS valuations. For SaaS companies, revenue multiples (ARR) are often used instead of EBITDA – especially if the company is not yet profitable. For high-growth SaaS companies, we recommend a consultation, as factors like Net Revenue Retention and Churn Rate significantly influence value.
How can I increase my business value?
The most important levers for higher business value are: increase growth, reduce owner dependency, diversify revenue sources, document processes and build recurring revenue. Ideally plan 12-24 months of preparation time before a sale. In our consultation, we analyze which measures will have the greatest impact for your business.

Next Steps After the Calculation

You've used the business value calculator and received an initial indication. Here's what comes next:

1

Consultation

30 minutes free: We analyze your business and provide a more precise assessment.

Book appointment

2

Detailed Valuation

We create a thorough valuation based on your financial data and market comparisons.

Learn more

3

Sale Process

If interested, we guide you through the entire M&A process to successful closing.

View process