Amazon FBA Exit Experts

Sell Amazon FBA Business – Maximum Value for Your FBA Brand

Looking to sell your Amazon FBA business and achieve the best possible price? As specialized M&A advisors for FBA exits, we know the aggregators, current multiples, and optimal timing for your Amazon business sale.

Free Consultation Calculate FBA Value

Sell your Amazon FBA business – for many sellers, the logical next step after years of hard work. You've built a brand, optimized processes, and created a profitable business. Now you want to realize the value of your work. As specialized M&A advisors for Amazon FBA sales, we guide you from initial valuation to successful closing.

The market for Amazon FBA businesses has matured. Professional buyers – from strategics to Private Equity and Family Offices – are actively looking for well-positioned FBA brands. With our network of over 4,000 active buyers and experience from numerous FBA transactions, we are your partner for a successful exit.

Market Overview

Why Now Is the Right Time for Your FBA Exit

The Amazon FBA market has professionalized significantly since 2020. Aggregators and strategic buyers have invested billions and continue to pay attractive multiples for well-positioned FBA brands. If you're looking to sell your FBA business, current conditions are ideal.

Professional Buyers

Professional acquirers have billions in capital ready for FBA acquisitions.

Attractive Valuations

Well-positioned FBA brands currently achieve 2-4x SDE (Seller's Discretionary Earnings). Premium brands with strong growth reach even higher multiples.

Fast Transactions

FBA exits are standardized. From first contact to closing typically takes 6-12 months – faster than traditional business sales.

Valuation

Sell Amazon FBA: What Is Your Business Worth?

SDE-Based Valuation for Amazon FBA Sales

When selling your FBA brand, you'll quickly discover: valuation is typically based on Seller's Discretionary Earnings (SDE). SDE equals profit before owner salary, one-time costs, and non-operational expenses – a metric specifically developed for owner-operated businesses.

The multiple for your Amazon FBA sale depends on various factors. A well-diversified portfolio with multiple successful products is valued higher than a single-product business. Growth rates, brand building, and supplier relationship quality also play crucial roles:

✓ Revenue Size: Higher revenue = higher multiple
✓ Growth Rate: Strong YoY growth increases value
✓ Product Diversification: Multiple SKUs reduce risk
✓ Brand Building: Trademark, Brand Store, social media presence
✓ Supplier Relationships: Exclusive agreements are valuable
Typical Multiple
2-4x
SDE (Seller's Discretionary Earnings)
Premium brands with strong growth, high diversification, and established branding can achieve higher multiples.

Buyer Types

Who Buys FBA Brands and Amazon Businesses?

When selling your FBA business, you have access to various buyer groups – each with their own strengths and transaction preferences.

Amazon Aggregators

Specialized acquirers like Berlin Brands Group, Razor Group, or SellerX specifically acquire FBA brands. They have standardized processes and can close quickly.

Strategic Buyers

Established e-commerce companies or brand manufacturers looking to expand their portfolio. Often higher synergies and therefore more attractive prices.

Private Equity

PE funds are increasingly investing in profitable FBA brands as part of their e-commerce strategy. Focus on larger transactions from €1M+ profit.

Experienced Entrepreneurs

Successful FBA sellers looking to grow through acquisitions, or newcomers with e-commerce ambitions. Many can be found in the BuySellGrow Community – Germany's largest buyer community for business acquisitions.

The Process

The Sale Process: How Your FBA Exit Works with Dragonflip

Selling an Amazon FBA business follows a structured process. From initial valuation to successful closing, we guide you through five steps.

1

Free Consultation

We analyze your Seller Central data, P&L, product performance, and growth trends. You receive a realistic, market-based estimate of achievable sale price for your Amazon FBA – free and non-binding.

2

Sales Documents & Data Room

We create a professional CIM with all relevant KPIs: revenue development, margins, bestseller ranking, review scores, and growth potential. The structured data room is prepared for due diligence.

3

Buyer Outreach & Bidding Process

Targeted, discreet outreach to aggregators, strategic buyers, and investors from our network. We manage NDAs, coordinate management presentations, and run a bidding process when there are multiple interested parties.

4

LOI Negotiation & Due Diligence

Negotiation of the Letter of Intent with optimal terms. We guide you through buyer due diligence, clarify open questions, and prepare for contract negotiation.

5

Closing & Account Transfer

Purchase agreement negotiation with M&A lawyer, signing, and structured transfer of Seller Central account to the new owner. Including Brand Registry transfer and buyer onboarding.

Preparing Your FBA Exit: How to Optimize Your Business

Thorough preparation can increase your Amazon FBA sale price by 20-30% and significantly speed up the process.

✓
Prepare Financials: Clean P&L with monthly breakdown, COGS tracking, and advertising cost analysis
✓
Optimize Seller Central: Improve Account Health Score, resolve open cases, ensure policy compliance
✓
Brand Registry: Register trademark, use Brand Analytics, create A+ Content
✓
Document Suppliers: Contracts, contacts, MOQs, and lead times clearly organized
✓
Product Portfolio: Identify underperformers, strengthen top sellers, increase diversification
✓
Create SOPs: Document processes for ordering, customer service, and marketing

💡 Not ready to sell yet? With Dragonflip Exit Preparation, you can systematically prepare your Amazon FBA for sale over 6-12 months and sustainably increase business value.

Success Stories

Successful FBA Exits: Our References

These FBA brands we have successfully sold to buyers.

AZ-Delivery

sold to
SellerX

Nature Love

sold to
DOMUM

Green Naturals

sold to
Strategic Buyer

FAQ

Frequently Asked Questions: Sell Amazon FBA

What is my Amazon FBA business worth? +
Amazon FBA businesses are typically valued at a multiple of 2-4x SDE (Seller's Discretionary Earnings). The exact value depends on factors like revenue size, growth, product diversification, and brand building. With our FBA calculator you get an initial estimate.
How long does it take to sell an Amazon FBA? +
A typical FBA exit takes 6-12 months from initial meeting to closing. FBA transactions are often faster than traditional business sales because aggregators have standardized due diligence processes.
Who buys Amazon FBA businesses? +
Main buyers are strategic buyers, Private Equity funds, experienced entrepreneurs, and Family Offices. We have access to over 4,000 active buyers.
What happens to my Seller Central account after the sale? +
The Seller Central account is transferred to the buyer in a structured manner. This includes transfer of account rights, listings, reviews, and Brand Registry. We accompany this process until successful transfer.
What size does my FBA need to be to sell? +
Generally from about €100,000 annual profit (SDE). For aggregators, typically at least €200,000-300,000 SDE is interesting. Smaller FBA businesses can be sold through specialized marketplaces.

Ready for Your FBA Exit?

Find out in a free initial consultation what your Amazon FBA business is worth and how we can achieve the maximum sale price for you.

Free Consultation Calculate FBA Value