Business: eCom
The german GmbH was founded in June 2017 and is now up for sale as a share deal. The transaction includes the entire operating business: the Amazon account, all registered word and figurative trademarks and design rights, the entire product portfolio including inventory (approximately EUR 400k), products currently in development, the fully operational TikTok shop, and the social media presence.
The brand was registered in May 2019; sales on Amazon began in October 2019. They developed custom storage solutions, thereby filling a previously unoccupied niche as the original and quality leader.
The two founders bring many years of experience in Asia and the retail sector: Before founding the brand, they worked in sourcing, quality control, and certification for companies such as LIDL, Rossmann, Tchibo, REWE, and TÜV Rheinland. This expertise in procurement, quality assurance, and import regulations forms the foundation of the brand.
For the past three years, the brand has held the one of the top-selling position in Amazon’s “Storage & Organisation” category and ranks among the top 50 in the broader “Kitchen & Household” category for much of the year. The brand has more than 5,000 reviews with an average rating of 4.6 stars and a 100% positive seller rating. The combination of registered trademarks, EU design rights, and TÜV Rheinland certification safeguards the brand’s position against imitators.
| EURk | 2023 | 2024 | 2025 | TTM |
|---|---|---|---|---|
|
Sales |
3,078k |
4,394k |
4,266k |
4,251k |
|
Adj. EBITDA |
581k |
873k |
928k |
903k |
|
in % |
18.9% |
873% |
21.8% |
21.2% |
A key unique selling point is the combination of an authentic family-owned business, an organically grown social media presence and successful amazon sales.
Sales are conducted 100% via Amazon FBA, with Germany accounting for approximately 95% of sales. Other European Amazon marketplaces have been set up but are rarely used. The company is managed entirely remotely and location-independently by the two founders.
After more than five years of substantial growth, the founders find themselves at a crossroads between expanding their workforce and ensuring an orderly succession. At the same time, family obligations require a permanent presence split between Germany and Hong Kong. The entire year of 2025 was therefore used to prepare the company for sale. The founders are available to provide transition support (sourcing, quality control, product development, account handover).
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