Content & Affiliate Experts

Sell Affiliate Website – Maximum Value for Your Niche Site

Looking to sell your affiliate website and get the best price? As M&A advisors with a digital focus, we know the buyers who pay fair prices for established content projects.

Free Consultation Calculate Website Value

Sell your affiliate website – for many website operators, the logical next step after years of content creation and SEO optimization. You've built rankings, generated traffic, and created passive income. Now you want to realize the value of your work.

The market for content websites is active. Investors, website portfolios, and strategic buyers are looking for established affiliate projects with stable traffic and diversified revenue. With our network and experience from numerous website transactions, we find the right buyer for your project.

Our Focus

Content Website Types We Sell

From classic niche sites to large content portals – we understand the specifics of each website type and the right buyers for them.

Affiliate Niche Sites

Focused websites with product comparisons, reviews, and buying guides in specific niches.

  • Amazon Associates & other programs
  • Product comparisons & reviews
  • SEO-optimized content

Content Portals

Larger websites with editorial content and diversified revenue sources.

  • Display advertising (AdSense, Ezoic)
  • Sponsored content
  • Newsletter & lead generation

Niche Blogs

Established blogs with loyal readership and personal brand.

  • How-to & guide content
  • Community & social following
  • Digital products & courses

Valuation

Sell Affiliate Website: What Is Your Site Worth?

Monthly Profit-Based Valuation

When selling your affiliate website, valuation is typically based on the average monthly profit over the last 6-12 months. Unlike larger companies, a multiple on monthly net profit is often applied here.

These factors particularly influence the value of your website:

✓ Traffic Sources: Organic vs. paid, Google dependency
✓ Revenue Diversification: Affiliate, ads, own products
✓ Content Quality: Unique content, E-E-A-T, freshness
✓ Niche & Trends: Evergreen vs. seasonal topics
✓ Technical Foundation: CMS, hosting, load times, mobile
Typical Multiple
24-36x
Monthly Profit (2-3 Years Revenue)
Websites with diversified revenue, stable organic traffic, and evergreen content achieve premium multiples of 40x+.

Buyer Types

Who Buys Affiliate Websites and Niche Sites?

For website sales, various buyer types come into question – depending on the size and focus of your project.

Website Portfolios & Aggregators

Professional buyers who bundle and scale content websites. Often quick transactions with clear processes. Focus on websites with €2,000+ monthly profit.

Strategic Buyers

Companies looking to build reach in their industry. Often pay premium prices for websites with matching target audiences and good rankings.

Individuals & First-Time Buyers

People who want to take over an online business. Many can be found in the BuySellGrow Community – ideal for smaller projects up to €50,000.

Investors & Family Offices

Well-capitalized buyers looking for digital assets with stable cash flows. Interesting for larger portals with €10,000+ monthly profit.

Exit Preparation

How to Optimally Prepare Your Website for Sale

Good documentation and a clean handover can significantly increase the sale price.

✓
Document Traffic: Google Analytics, Search Console access, export historical data
✓
Verify Revenue: Affiliate reports, AdSense statements, collect payment receipts
✓
Clarify Content Rights: Images, text, videos – who owns the rights?
✓
Domain & Hosting: Document all access, transferable contracts
✓
Backlink Profile: Ahrefs/Semrush export, no risky links
✓
Document Processes: Content creation, SEO, monetization

💡 Tip: With Dragonflip Exit Readiness, you can systematically prepare your website for sale over several months and sustainably increase its value.

Success Stories

Selected Website Sales

Guide Portal

Lifestyle & Health
Sold to Website Portfolio

Affiliate Niche Site

Tech & Gadgets
Sold to Individual Buyer

Content Website

Finance & Comparisons
Sold to Strategic Buyer

FAQ

Frequently Asked Questions: Sell Affiliate Website

How is an affiliate website valued? +
Affiliate websites are typically valued at a multiple of 24-36x on average monthly profit. This equals about 2-3 years of revenue. Websites with diversified income and stable organic traffic can achieve higher multiples. Use our calculator for an initial estimate.
What size does my website need to be to sell? +
Generally from about €500 monthly profit. For professional buyers, typically at least €2,000 monthly profit is interesting. Smaller websites can be sold through marketplaces or the BuySellGrow Community.
How long does it take to sell an affiliate website? +
The typical sales process takes 2-4 months. For websites with clean documentation and clear numbers, it can be faster. The handover itself is usually completed within 1-2 weeks.
What happens to my affiliate accounts after the sale? +
The affiliate accounts are transferred to the buyer. With Amazon Associates and most other programs, this is easily possible. We guide you through the clean handover of all accounts.
Do I need to have written my website content myself? +
No, websites with purchased content can also be sold. The important thing is that you can prove the usage rights to all content. AI-generated content should be disclosed and ideally have been edited.

Ready to Sell Your Website?

Find out in a free initial consultation what your affiliate website is worth and which buyers are the right fit.

Free Consultation Calculate Website Value