D2C & E-Commerce Experts

Sell E-Commerce Business – Maximum Value for Your Online Brand

Looking to sell your e-commerce business and achieve maximum value? As specialized M&A advisors for e-commerce, we find the strategic buyer who will continue your life's work and pay the best price.

Free Consultation Calculate Shop Value

Sell your e-commerce business – for many online entrepreneurs, the crowning achievement of years of hard work. You've established a brand, won customers, and built a profitable business. Now is the right time to realize the value of your work. As specialized M&A advisors, we guide you through the shop sale from initial valuation to successful closing.

The e-commerce market offers attractive opportunities for sellers. Strategic buyers, Private Equity, and experienced entrepreneurs are actively seeking profitable D2C brands and multichannel retailers. With our network and experience from numerous e-commerce transactions, we are your partner for a successful shop exit.

Our Focus

E-Commerce Business Models We Sell

Whether private label, retailer, or multichannel – we understand the specifics of each business model and the right buyers for them.

D2C Brands & Private Labels

Brands with proprietary product lines, strong customer relationships, and brand equity.

  • Shopify, WooCommerce, Shopware
  • Own manufacturing or private label
  • Focus on brand building

Multichannel Retailers

E-commerce businesses with presence across multiple sales channels.

  • Own shop + marketplaces
  • Amazon, eBay, Otto, Zalando
  • Scaled logistics

Specialized Niche Shops

Focused shops with clear target audiences and high expertise.

  • B2B or B2C niches
  • High repeat purchase rate
  • Expert status in market

Valuation

Sell E-Commerce Business: What Is Your Shop Worth?

EBIT-Based Valuation for Shop Sales

When selling your webshop, valuation is typically based on EBIT (Earnings Before Interest and Taxes) or adjusted operating profit. For owner-operated shops, SDE (Seller's Discretionary Earnings) is often used – a metric that also includes owner's salary.

The multiple for an e-commerce exit depends on various factors:

✓ Customer Base: Repeat buyers, email list, CLV
✓ Traffic Sources: Diversification (SEO, Paid, Social)
✓ Brand & IP: Trademark, design rights, exclusive contracts
✓ Team & Processes: Documentation, automation
✓ Growth Potential: Internationalization, new channels
Typical Multiple
3-5x
EBIT / Adjusted Operating Profit
Strong D2C brands with loyal customer bases and scalable models can achieve premium multiples.

Buyer Types

Who Buys E-Commerce Businesses and Online Shops?

When selling your e-commerce business, you have access to various buyer groups – each with their own strengths and buying motives.

Strategic Buyers

Established e-commerce companies or brand conglomerates looking to expand their portfolio. Often the highest prices through synergies in purchasing, logistics, or distribution.

Private Equity & Family Offices

Investors with long-term horizons who invest in profitable e-commerce businesses. Focus on established shops with stable cash flow.

Management Buy-In (MBI)

Experienced managers or entrepreneurs looking to acquire a functioning shop. Many can be found in the BuySellGrow Community – Germany's largest buyer community.

Competitors

Direct or indirect competitors looking to grow faster through acquisition. Particularly interesting with complementary product ranges.

Exit Preparation

How to Optimally Prepare Your Shop for Sale

Good preparation can increase the sale price by 20-30% and accelerate the process.

✓
Prepare Financials: Clean P&L, income statement, and balance sheet for the last 3 years
✓
Document Processes: SOPs for customer service, fulfillment, marketing
✓
Reduce Owner Dependency: Build team, delegate tasks
✓
Track KPIs: Document CAC, CLV, repeat purchase rate, ROAS
✓
Review Contracts: Suppliers, leases, software licenses
✓
Clarify Legal Matters: Trademark rights, domains, GDPR compliance

💡 Tip: With Dragonflip Exit Readiness, you can systematically prepare your shop for sale over 6-12 months and sustainably increase its value.

Success Stories

Selected Shop Sales

Timber & Jack

Jewelry & Watches
Sold to Successor

LotteStyle

Fashion D2C
Sold to empact brands

Niche Shop

B2B E-Commerce
Sold to Strategic Buyer

FAQ

Frequently Asked Questions: Sell E-Commerce Business

How is an online shop valued? +
Online shops are typically valued at a multiple of 3-5x EBIT or SDE. The exact value depends on factors such as customer base, traffic diversification, brand rights, team, and growth potential. Use our calculator for an initial estimate.
What happens to my customers after the sale? +
Customer relationships transfer to the buyer. A serious buyer will maintain and expand these relationships. Migration of newsletter lists, customer accounts, and CRM data is regulated in the purchase agreement.
How long does it take to sell an online shop? +
The typical sales process takes 5-12 months from initial meeting to closing. Well-prepared shops with clear financials and documented processes can sell faster.
Can I sell my Shopify shop? +
Yes, Shopify shops can easily be sold. The account and all settings are transferred to the new owner. The same applies to WooCommerce, Shopware, Magento, and other shop systems.
What size does my shop need to be to sell? +
Generally from about €100,000 annual profit. For professional buyers, typically at least €150,000-200,000 EBIT is interesting. Smaller shops can be sold through specialized platforms like BuySellGrow.

Ready to Sell Your E-Commerce Business?

Find out in a free initial consultation what your shop is worth and which buyers are the right fit.

Free Consultation Calculate Shop Value