SaaS & Software Experts

Sell SaaS Business – Maximum Exit for Your Software Company

You've built a profitable SaaS business with recurring revenue? We know the relevant investors and achieve premium valuations for software companies.

Free SaaS Valuation Calculate SaaS Value

Market Overview

Why SaaS Businesses Are in High Demand

Recurring revenue, scalability, and high margins make SaaS businesses the most sought-after asset class in the digital space.

Recurring Revenue

Monthly recurring revenue (MRR/ARR) provides predictability and makes SaaS businesses particularly attractive to investors – justifying higher multiples.

Scalability

Software scales without proportional cost increases. Each new customer improves margins. This growth potential is especially interesting to buyers.

Stickiness

High switching costs and integration into customer processes lead to low churn rates. A loyal customer base is one of the most important value drivers.

Valuation

What Is Your SaaS Business Worth?

ARR-Based Valuation

SaaS businesses are valued based on ARR (Annual Recurring Revenue). Unlike traditional businesses, the focus is not on profit but on recurring revenue potential.

Key metrics for your valuation:

Growth Rate
YoY ARR Growth
Customer Retention
Net Revenue Retention
Churn
Churn Rate
Unit Economics
LTV:CAC Ratio
Typical Multiple
4-8x
ARR (Annual Recurring Revenue)
Fast-growing SaaS with low churn, high NRR, and profitable unit economics can achieve premium multiples of 10x+ ARR.

Buyer Types

Who Buys SaaS Businesses?

Private Equity (Tech-Focused)

Tech-specialized PE funds invest specifically in profitable SaaS businesses. They bring capital and expertise for the next growth phase and often plan a later exit.

Strategic Tech Buyers

Established software companies looking to expand their product portfolio or enter new markets through acquisition. Often the highest prices due to synergies.

Software Holdings

Companies like Constellation Software or Main Capital that invest long-term in Vertical SaaS and bring operational know-how without replacing founders.

Tech Entrepreneurs & Search Funds

Experienced managers looking to acquire a functioning SaaS. Many can be found in the BuySellGrow Community – Germany's active buyer community.

Due Diligence

What Buyers Look for in SaaS

A SaaS due diligence goes far beyond traditional financial audits. Prepare these areas:

Code Quality & Ownership

Complete IP rights, code documentation, technical debt, and security audits

Cohort Analysis

MRR development by customer cohort, churn rates, and expansion revenue over time

Unit Economics

CAC, LTV, payback period, and gross margin documented at customer level

Team & Key Persons

Dependency on founders/key persons, development team stability, handover plan

Contract Structure

Notice periods, contract terms, enterprise vs. SMB mix, payment terms

Infrastructure & Scaling

Hosting setup, scalability, data protection (GDPR), disaster recovery

💡 Prepare early: With Dragonflip Exit Readiness, we systematically prepare your SaaS business for due diligence over 6-12 months – for a faster transaction and higher valuation.

Success Stories

Selected SaaS Exits

B2B SaaS Platform

Enterprise Software
Sold to PE Fund

Software Company

B2B SaaS
Sold to PE Fund

Vertical SaaS

Industry Solution
Strategic Exit

FAQ

Frequently Asked Questions: Sell SaaS Business

How is a SaaS business valued? +
SaaS businesses are typically valued at a multiple of 4-8x ARR (Annual Recurring Revenue). Key factors are growth rate, churn, net revenue retention, and unit economics. Premium SaaS with strong growth can achieve 10x+ ARR.
What size does my SaaS need to be to sell? +
Generally from about €100,000 ARR for specialized buyers. For institutional investors (PE), typically at least €500,000-1,000,000 ARR is interesting. Smaller SaaS can be sold to Micro-PE, Search Funds, or through BuySellGrow.
What happens to my development team after the sale? +
Most buyers want to retain the existing team, as technical know-how is valuable. Retention packages for key persons (developers, CTO) are common. Employee transfers are regulated in the purchase agreement.
How important is profitability when selling SaaS? +
Growth can (partially) replace profitability. Fast-growing SaaS with >50% YoY growth are valued well even without profit. For profitable SaaS with stable growth, PE funds pay premium multiples.
How long does a SaaS exit take? +
A typical SaaS sales process takes 4-8 months. Technical due diligence is often more extensive than for other business types. Well-prepared SaaS with clean code and documentation sell faster.

Ready for Your SaaS Exit?

Find out in a free initial consultation what your SaaS business is worth and which buyers are the right fit.

Free SaaS Valuation Calculate SaaS Value