Project Beekeeper
(reserved/under LOI)

Successful brand in the sustainable bee products sector.

Investment Highlights

For sale is a GmbH (limited liability company) founded in 2018 in the bee products sector, offered as a share deal (possibly an asset deal is also possible).

The products are distributed through our own online shop, Amazon, and in the B2B sector, with Germany being the primary market, followed by Austria.

SNAPSHOT

Revenue TTM*:

EUR 1,799 k

Adj EBITDA TTM*:

EUR 264 k (14.7%)

Sales Channels:

D2C, Amazon, B2B

Foundation:

2018

* TTM (trailig twelve months)

The registered brand targets a discerning audience that values sustainability, high-quality formulations, eco-friendly packaging, and transparency in the sourcing of raw materials.

The company is known for its efficient and flexible organizational structure. It employs both full-time staff and freelancers for selected tasks such as online marketing.

All team members work remotely, enabling a location-independent management of the company.

Key Figures 2021 2022 TTM
REVENUE
EUR 2,221 k
EUR 1,800 k
EUR 1,799 k
ADJ. EBITDA (exkl. Mngmnt compensation)
EUR 228 k
EUR 222 k
EUR 264 k
ADJ. EBITDA in %
10.3 %
12.4 %
14.7 %

With a broad product range encompassing dietary supplements, natural cosmetics, and household items, the company positions itself as a versatile player in the field of bee products.

Now, we are seeking a buyer with experience in the food or organic food industry, preferably in the field of organic food or dietary supplements, and expertise in online retail.

In the short term, optimizing Amazon listings and PPC campaigns offers significant revenue potential. Implementing a modern inventory management system could enhance efficiency. In the medium to long term, establishing influencer and affiliate partnerships, particularly with YouTube influencers in the health and natural products niche, can significantly increase reach and conversion rates. Further growth opportunities include expanding product listings in pharmacies and tapping into offline markets. A relaunch of the online store could further strengthen customer retention.

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