Since its founding in 2017, this brand has established itself as a leading provider of quality and innovative gardening equipment for residential customers.
The garden appliance market has experienced significant growth as more individuals embrace gardening and outdoor living.
* TTM (trailig twelve months)
Over the years, the company has successfully developed a diverse range of products, including trimmers, leaf blowers, sprayers, and other essential tools for maintaining a beautiful and well-manicured garden.
The brand’s emphasis on performance, affordability, and low-emission products, has resonated with consumers, leading to substantial growth. 2022 revenue grew 22% compared to 2021, and gross profits have risen 5% over the same time frame. Since 2020, the business has generated over $17M in revenue.
Starting with Amazon Vendor Central, the owner quickly grew the business before diversifying sales channels with the addition of Walmart, Home Depot, Costco, Lowes, BestBuy and Wayfair. With a current mix of 65% Amazon, 17% Walmart, 13% Lowes/Home Depot/Shopify, and 15% wholesale, the brand has an established network of distributors and retailers, both online and offline, enabling wide market coverage and accessibility to customers.
The owner has developed a highly effective operation. With established supplier relationships, a streamlined supply chain, and a small SKU count, the business could easily be integrated into a larger operation. The brand name is trademarked in all relevant markets, and there are design patents as well.
The current owner runs the business with a lean team (5 employees), which offers a new buyer multiple opportunities for expansion. This includes adding new SKUs within the niche, expanding into the UK and Europe, adding new sales channels (Shopify, eBay), developing wholesale channels, exploring paid ads via Facebook/IG and Google Ads, and optimizing Amazon PPC. This sale presents an attractive opportunity for potential buyers seeking to enter or expand their presence in the garden appliance market. Buyers can benefit from an existing customer base, a strong market presence, and a proven business model.
| Key Figures | 2021 | 2022 | TTM |
|---|---|---|---|
|
REVENUE |
$ 4,836 k |
$ 5,915 k |
$ 5,841 k |
|
ADJ. EBITDA |
$ 1,701 k |
$ 1,811 k |
$ 1,673 k |
|
ADJ. EBITDA in % |
35.2 % |
30.6 % |
28,6 % |
This sale presents an attractive opportunity for potential buyers seeking to enter or expand their presence in the garden appliance market. Buyers can benefit from an existing customer base, a strong market presence, and a proven business model.
