Project GreenGrowth

The result of its product popularity has been consistent top- and bottom-line growth with tremendous opportunities in place for a new buyer. 2022 revenue grew 73% compared to 2021, and discretionary earnings have risen 43% over the same time frame. 100% of the brand’s sales come from Amazon US and CA, so there is significant opportunity to expand to additional Amazon markets and other 3rd party marketplaces.

The owner built a defensible business on Amazon. The business had Amazon Brand Registry and the brand name is trademarked in all relevant markets. The large review count and high best seller ranks provide additional protection from competition. The products are sold via Amazon FBA and all accounts are included in the sale.

The owner has used his strong supplier relationships to build an efficient supply chain and diversified product catalog in the home and garden niche. The owner has a product roadmap that a new owner can use to fully leverage the brand’s equity. The owner works approximately 5 hours per week on the business and the rest of the operations are handled by the trained team.

Additional clear paths to growth include introducing eBay, Shopify and Walmart sales channels, partnering with affiliate influencers and blogs to promote high-conversion SKUs, growing the sales in Amazon UK and EU markets, and optimizing Amazon PPC for best-selling products with video ads, DSP, and other placements.