This successful FBA business has quickly established itself as a leading brand in the home and office niche. Collectively, the brand’s products have over 50,000 reviews and have generated $18M+ in lifetime sales. Impressively, 6 of the products have the Amazon’s Choice designation and the average rating for the product offering is 4.6 stars.
* TTM (trailig twelve months)
The result of its product popularity has been consistent top- and bottom-line growth with tremendous opportunities in place for a new buyer. 2023 YTD SEP revenue has grown 22% compared to 2022, and discretionary earnings have risen 10% over the same time frame. 80% of the brand’s sales come from Amazon US and CA, so there is significant opportunity to expand to additional Amazon markets and other 3rd party marketplaces.
The owner has also built a well-protected business on Amazon. The brand name is trademarked in all relevant markets (CA, MX, EU, US, UK), and the large review count paired with a strong seller ranking provide additional protection from competition. The products are sold via Amazon FBA and all accounts are included in the sale.
Using their strong supplier relationships, the owners built an efficient supply chain and diversified product catalog. Variations on the current SKUs can easily be added, incorporating more colors, designs, and additional sizes to existing products. The owners work approximately 10 hours per week on the business and the rest of the operations are handled by the trained team.
Additional clear paths to growth include expanding to other Amazon marketplaces in Europe, optimizing advertising on Amazon, expanding to other 3rd party marketplaces, and utilizing social media advertising to attract new customers.
| Key Figures | 2021 | 2022 | TTM |
|---|---|---|---|
|
REVENUE |
$ 2,656 k |
$ 7,248 k |
$ 8,420 k |
|
ADJ. EBITDA |
$ 763 k |
$ 2,049 k |
$ 2,404 k |
|
ADJ. EBITDA in % |
28.7 % |
28.3 % |
28.6 % |
The fantastic niche, growth trajectory and growth opportunities, and category-leading brand make this a compelling opportunity.
