Founded in 2014 and based in Berlin, the company has established itself as an online grocery shop that stands for product quality, a unique range and sustainable retail concepts.
The founders and current owners have many years of experience in e-commerce and a strong vision for online retail with quality products. They have made their products synonymous with quality, sustainability and customer satisfaction.
The focus of this carve-out is on the non-food product line, which includes a variety of kitchen gadgets and appliances. This product line is an extension of the philosophy with a focus on quality and price.
Since its foundation, the product range has been continuously expanded, with the focus on products that are used in the kitchen on a daily basis and impress with their durability, functionality and aesthetic design.
The products are mainly sold via e-commerce platforms, with Amazon accounting for the largest share of sales. Sales are also made via eBay and Kaufland. This distribution strategy has enabled the company to quickly reach a broad customer base throughout Europe while at the same time making logistics efficient. The main market is Germany, followed by France, Italy and other European countries.
With the aim of focusing more strongly on the core business, a buyer is now being sought for the non-food product division. The ideal buyer should have extensive experience with product launches on Amazon and share the vision for high-quality and sustainable products in order to successfully take over and continue this division.
