Launched in 2017, this highly successful portfolio sells a range of industrial, laboratory, safety, and packaging products through 7 established and distinct brands. Its products have steadily grown in popularity and have
generated over $24M in sales since 2020.
* TTM (trailig twelve months)
Starting with Amazon, the owners quickly grew the business before diversifying sales channels with the addition of eBay, Walmart, and then later Shopify. With a current mix of 97% Amazon, 2% eBay, and 1% Shopify, there is opportunity for a new owner to further strengthen the non-Amazon sales channels.
The current owners used experience from previous ecommerce businesses to create a turnkey operation with 38+ contractors and a skilled, experienced management team that is willing to stay on post-transaction. There are written SOPs and supplier contracts in place, and the owners will happily offer full training and support post-transaction. This will ensure a smooth transition and the retention of institutional knowledge/expertise.
The owners have established a foundation for future growth. In addition to sales channel diversification, they have introduced a new B2B wholesale program that is already delivering results. Given the nature of the company’s products, the owner project this program to increase revenue by 10% in 2023. The 7 brands are trademarked and have Amazon Brand Registry.
The total advertising cost of sales in the last 12 months is 6.1%. There is a huge opportunity for someone with expertise in online marketing and advertising to scale and take this to the next level. They are also renting a 25,000 sqft warehouse. A buyer that could incorporate this into their own distribution could have significant savings.
| Key Figures | 2021 | 2022 | TTM |
|---|---|---|---|
|
REVENUE |
$ 8,011 k |
$ 6,932 k |
$ 6,670 k |
|
ADJ. EBITDA |
$ 1,663 k |
$ 1,380 k |
$ 702 k |
|
ADJ. EBITDA in % |
20.8 % |
19.9 % |
10.5 % |
Other promising opportunities for a new owner include continued wholesale expansion with the current foundation and momentum in place, product-line expansion, and expanding to Amazon internationally.
