Project VidaCare
(sold)

Successful venture in the health/wellness/supplement sector

Investment Highlights

Up for sale as a share deal is an established GmbH in the health and wellness sector that focuses on the development and distribution of high-quality, specially formulated food supplements and cosmetic creams.

SNAPSHOT

Revenue TTM*:

EUR 809 k

Adj EBITDA TTM*:

EUR 455 k (52.1%)

Sales Channels:

Pharmagroßhandel (60%), Amazon (40%)

Foundation:

2020

* TTM (trailig twelve months)

With a strong vision to build leading lifestyle brands in the areas of sexual and mental health as well as innovative anti-ageing, the company has created a solid basis for sustainable growth and expansion. In particular, the protected brand names have a very high emotional target group relevance.
The company is characterised by exclusive access to pharmaceutical wholesalers and mail-order pharmacies and benefits from low advertising costs, which enable exceptionally high margins. The products serve attractive niches and pick up on current trends, which sets the company apart from the competition.
The company’s products are ordered directly from the manufacturer and shipped via an external fulfilment centre.
This enables an efficient and flexible organisational structure that is completely location-independent and can quickly adapt to changing business requirements and market trends.
A buyer is now being sought who, in addition to a passion for the e-commerce business, also has experience with health claims (HCVO) and cosmetics regulations and ideally has expertise in multichannel online marketing.

Key Figures	2021	2022	TTM
Revenue	EUR 166 k	EUR 655 k	EUR 809 k
ADJ. EBITDA	EUR 46 k	EUR 328 k	EUR 455 k
ADJ. EBITDA in %	22.2 %	49.0 %	52.1 %

Potentials arise primarily from expansion into new markets and the extension of the product range. In particular, the further development of existing product lines and the introduction of new products could open up new market segments. The optimisation of influencer campaigns and the establishment of multi-channel marketing campaigns, as well as cooperation with major retailers, can significantly increase the visibility and reach of the company.

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Project VidaCare(sold)