Since 2019, this highly successful business has quickly established itself as a leading brand in the health and wellness space. The business sells a range of highly rated massage tools and equipment via two different brands. Driven primarily by its massage gun product, the brands have quickly grown in popularity and generated nearly $89M in sales.
* TTM (trailig twelve months)
100% of the brand’s sales come from Amazon US & CA, so there is ample opportunity for a new owner to expand to additional Amazon markets and other 3rd party marketplaces. The brand’s products have over 40,000 combined reviews with an average rating of 4.5 stars.
The trends for this business show a company that is doing quite well. 2022 revenue grew 59% compared to 2021, and discretionary earnings have risen 45% over the same time frame. With $43.3M in revenues over the TTM and a well-trained team managing daily operations, the business offers plenty of resources for continued success.
The business is protected on Amazon and well suited for transfer. The brand name is trademarked in all relevant markets (China, EU, US, UK), and the large review count paired with a strong seller ranking provide additional protection from competition.
In terms of the day-to-day, the business is run in a highly effective, hands-off way, with day-to-day operations delegated to outsourced staff. The owner has developed a robust supply chain with timely delivery and high quality. The business offers 53 SKUs on Amazon US, and all orders are fulfilled by Amazon FBA.
| Key Figures | 2021 | 2022 | TTM |
|---|---|---|---|
|
REVENUE |
$ 26.40M |
$ 42.07M |
$ 43.35M |
|
ADJ. EBITDA |
$ 8.26M |
$ 12.02M |
$ 10.89M |
|
ADJ. EBITDA in % |
31.3 % |
28.6 % |
25.1 % |
There are many actionable paths to future growth including adding new SKUs (a product roadmap has been developed), expanding into Australia and Europe (already in motion), adding new sales channels (Shopify, Walmart, eBay), and utilizing email and social media advertising to follow up on its 200k+ customers.
